Micro influencers (10k - 50k followers) in metro cities of India who focus on business, premium lifestyle, comedy, travel, and fashion. Couples and women who can involve their partners in content creation.

Product Positioning

The product in question is a shacket, priced at INR 4000, which positions it in the premium segment of the market. Given its price point, the shacket is targeted towards upper-end earners who appreciate quality and style. The brand can be positioned as a luxury or premium lifestyle brand that offers high-quality, stylish, and versatile clothing options for men. The shacket can be marketed as a must-have wardrobe staple for the modern, affluent man who values both fashion and functionality.

Target Customers

The ideal customer profile for this product includes:

• Demographics: Men aged 30 and above
• Income Level: Annual income of 40 lakh+ INR
• Location: Metro cities in India such as Mumbai, Delhi, Gurugram, Bangalore, Chennai, and Pune
• Lifestyle: Upper-end earners who are likely to be professionals, entrepreneurs, or individuals in high-paying jobs
• Interests: Business, premium lifestyle, fashion, and travel

Illustrative Examples

1. Rahul, 35, Mumbai: A senior manager at a multinational company, Rahul enjoys premium lifestyle products and often travels for work and leisure. He values quality and is willing to invest in stylish and versatile clothing.
2. Arjun, 40, Bangalore: An entrepreneur running a successful tech startup, Arjun is always on the lookout for trendy yet functional clothing that complements his busy lifestyle.
3. Vikram, 32, Delhi: A financial consultant, Vikram has a keen interest in fashion and prefers premium brands that offer both style and comfort.

Potential Influencer Matches

Types of Influencers

1. Micro-Influencers (10k - 50k followers):

   • Business Influencers: Influencers who talk about business, entrepreneurship, and professional growth. They can highlight the shacket as a stylish yet professional attire suitable for business meetings and networking events.
   • Premium Lifestyle Influencers: Influencers who focus on luxury living, high-end products, and premium experiences. They can showcase the shacket as a part of a sophisticated lifestyle.
   • Comedy Influencers: Influencers who create humorous content but have a refined audience. They can incorporate the shacket into their skits or daily life, making it relatable and desirable.

2. Couples:

   • Influencers who talk about travel and lifestyle. They can create content featuring the shacket in various travel destinations, highlighting its versatility and style.

3. Women Influencers:

   • Influencers who focus on style and fashion. They can feature the shacket in their content and involve their husbands or boyfriends to talk about the product, making it appealing to both genders.

Specific Influencer Examples

1. Business Influencers:

   • Influencers like Karan Bajaj or Ankur Warikoo who have a strong following in the business community.

2. Premium Lifestyle Influencers:

   • Influencers like Shereen Sikka or Riaan George who focus on luxury and premium lifestyle content.

3. Comedy Influencers:

   • Influencers like Viraj Ghelani or Danish Sait who create humorous yet sophisticated content.

4. Couples:

   • Influencers like Siddharth and Shruti (The Wanderer Couple) who focus on travel and lifestyle.

5. Women Influencers:

   • Influencers like Masoom Minawala or Komal Pandey who are well-known in the fashion industry and can involve their partners in the content.

Content Creation Ideas

General Ideas

1. Unboxing and First Impressions: Influencers can create unboxing videos showcasing the packaging and their first impressions of the shacket.
2. Styling Tips: Influencers can create reels or posts on how to style the shacket for different occasions, such as business meetings, casual outings, and travel.
3. Day in the Life: Influencers can incorporate the shacket into their daily routines, highlighting its versatility and comfort.

Creative Ideas

1. Travel Diaries: Couples can create travel vlogs featuring the shacket in various destinations, emphasizing its practicality and style.
2. Fashion Challenges: Influencers can participate in fashion challenges where they style the shacket in multiple ways, encouraging their followers to do the same.
3. Comedy Skits: Comedy influencers can create humorous skits that revolve around the shacket, making it a memorable and desirable product.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach its target audience and boost brand awareness.