Science influencer aged 20-30 with a strong presence on Instagram, TikTok, or YouTube.

Product Positioning

The product or service being promoted is likely related to science, given the interest in a science influencer. To position this product effectively in, it should be associated with educational value, innovation, and engagement. Highlighting how the product can enhance learning experiences or provide unique insights into scientific topics will resonate well with the target audience. If the product is new, consider emphasizing its cutting-edge features or how it fills a gap in the current educational tools available to high school students.

Target Customers

The ideal customer profile includes high school students who have an interest in science. These students are likely curious, eager to learn, and engaged with digital content that is both educational and entertaining. Examples of target customers include:

• High school students participating in science clubs or competitions
• Students enrolled in advanced science courses or STEM programs
• Teenagers who follow science-related content on social media platforms

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Science Educators: Teachers or educators who create content around science topics can provide credibility and educational value.
• Young Science Enthusiasts: Influencers who are themselves high school students or recent graduates with a passion for science can relate directly to the audience.
• Science Communicators: Individuals who simplify complex scientific concepts and make them accessible and engaging for a younger audience.

These influencers can leverage their platforms to create content that resonates with high school students, fostering both interest and trust.

Content Creation Ideas

To engage the target audience, consider the following content ideas:

• Interactive Science Experiments: Videos or live streams demonstrating simple yet fascinating experiments that students can try at home.
• Science Challenges: Create challenges that encourage students to explore scientific concepts creatively, with the potential for sharing their results on social media.
• Q&A Sessions: Host sessions where the influencer answers science-related questions from their audience, providing both education and entertainment.
• Behind-the-Scenes of Scientific Discoveries: Share insights into how scientific discoveries are made, possibly featuring interviews with scientists or visits to research facilities.

These content ideas aim to captivate the interest of high school students while promoting the product or service in a way that aligns with their educational pursuits.