Brief
influencers for smart lock reviews and unboxing videos, their single price should lower than ￥500
Tech enthusiasts who create engaging reviews and unboxing videos for smart home devices.
Research Insight & Analyse
The product in question is a smart lock, which is a part of the growing smart home technology market. This product can be positioned as a convenient and secure solution for modern households looking to enhance their home security with technology. The smart lock can be marketed as an innovative product that offers ease of use, remote access, and integration with other smart home devices. Highlighting features such as keyless entry, smartphone control, and enhanced security measures can differentiate it from traditional locks and appeal to tech-savvy consumers.
The ideal customer profile for this smart lock includes:
- Tech Enthusiasts: Individuals who are early adopters of new technology and enjoy integrating smart devices into their homes.
- Homeowners: People who own their homes and are interested in upgrading their security systems.
- Young Professionals: Busy individuals who value convenience and are likely to appreciate the remote access features of a smart lock.
- Families: Households looking for enhanced security and the ability to monitor and control access to their homes.
To effectively reach the target customers, consider collaborating with the following types of influencers:
- Tech Reviewers: Influencers who specialize in reviewing gadgets and technology products. They can provide detailed reviews and comparisons, highlighting the smart lock's features and benefits.
- Home Improvement Enthusiasts: Influencers who focus on home improvement and DIY projects. They can showcase the installation process and demonstrate how the smart lock enhances home security.
- Lifestyle Bloggers: Influencers who cover topics related to modern living and convenience. They can create content around the smart lock's integration into a smart home ecosystem.
- Family and Parenting Influencers: Influencers who cater to families and parents, emphasizing the security and peace of mind the smart lock provides.
Ensure that the influencers' single post price is below ￥500, as specified.
Here are some content ideas that align with the brand and have the potential to engage the audience:
- Unboxing and First Impressions: Create videos or posts that capture the excitement of unboxing the smart lock, showcasing its design and initial setup.
- Installation Tutorials: Step-by-step guides or videos demonstrating how to install the smart lock, making it accessible for DIY enthusiasts.
- Security Features Demonstration: Highlight the smart lock's security features, such as remote access, alerts, and integration with other smart devices.
- Real-Life Scenarios: Share stories or scenarios where the smart lock's features provide convenience and security, such as granting access to family members or service providers.
- Comparison with Traditional Locks: Create content comparing the smart lock to traditional locks, emphasizing the advantages of smart technology.
These ideas can help generate interest and engagement, ultimately driving awareness and sales for the smart lock.
Influencer-matchliste
Kriterier for matchning af influencere
Uddraget fra kampagnebrief & markedsanalyse
- Målgruppe
- Smart lock reviews and unboxing videos
- Kampagnemål
- Looking for influencers to review and unbox smart locks. Influencers should have a single price under ￥500. Content should focus on engaging reviews and unboxing videos.
- Influencer-persona
- Tech enthusiasts who create engaging reviews and unboxing videos for smart home devices.
- Indholdstemaer
- #SmartLock #TechReview #Unboxing
- Platform
- YouTube
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#1.Marques Brownlee
95%
Match-score
@Marques Brownlee
MKBHD: Quality Tech Videos | YouTuber | Geek | Consumer Electronics | Tech Head | Internet Personality!
business@MKBHD.com
NYC
Followers:
19.6M|
Mega Influencer
Engagement Rate:
0.8%
Avg. View:
0
Location:
United States
Passer til"Smart lock reviews and unboxing videos"
Marques Brownlee is a well-known tech influencer with a strong focus on consumer electronics, making him an excellent fit for reviewing smart locks. His engaging style and large audience align well with the brand's campaign goals.
#2.LifeHackster
90%
Match-score
@LifeHackster
LifeHackster Channel is a tech review channel for Home Security especially Security Cameras and Smart Home Products. This channel is focused on product reviews, product updates, comparison videos and long term reviews.
Followers:
241.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
0
Location:
United States
Passer til"Smart lock reviews and unboxing videos"
LifeHackster专注于家庭安全和智能家居产品的评测，符合品牌对智能锁的需求。其内容风格与品牌的期望一致，能够有效地整合品牌产品，且受众规模适中。
#3.Mrwhosetheboss
90%
Match-score
@Mrwhosetheboss
Let's become the Greatest Tech Community on the Planet 🌍
I'm Arun Maini, I'm a 28 year old Economics graduate whose life's passion is Technology, and I'm on a mission to make the most FUN and USEFUL Tech videos on the Planet! 🙏
Followers:
19.8M|
Mega Influencer
Engagement Rate:
0.9%
Avg. View:
0
Location:
United Kingdom
Passer til"Smart lock reviews and unboxing videos"
Mrwhosetheboss is a tech enthusiast with a strong focus on gadgets, making him a great fit for reviewing smart locks. His engaging style and large audience align well with the brand's campaign goals.
#4.Smart Home Solver
90%
Match-score
@Smart Home Solver
Hi, my name is Reed and this is my channel Smart Home Solver. I help you find the best smart home tech: smart security cameras, lights, thermostats, locks, and more.
I have loved adding smart home devices around my house and want to show others how easy and simple it can be.
Subscribing shows your support and makes sure you never miss a video. For more reviews, check out our website linked below.
Sponsors: sponsors [at] smarthomesolver.com
Everyone else: reed [at] smarthomesolver.com
As an Amazon Associate I earn from qualifying purchases. Links in descriptions are affiliate links.
Followers:
635.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
0
Location:
United States
Passer til"Smart lock reviews and unboxing videos"
Smart Home Solver专注于智能家居产品的评测，符合品牌对智能锁的需求。其内容风格与品牌的期望一致，能够有效地整合品牌产品，且受众对智能家居有较高的兴趣。
#5.George Langabeer
88%
Match-score
@George Langabeer
SilverHammer Surveillance: Home Security and Smart Home Specialists.
Owner, George Langabeer, has been catching criminals using surveillance equipment for over 20 years. He worked as a loss prevention manager at a regional retailer for 13 years, where he caught over 1000 criminals. In 2008 he started SilverHammer to share that experience to assist homeowners and business owners protect what matters most. He’s been doing so ever since.
In addition to protecting the masses, George also has a passion for tech. As much as he loves talking about security, he also loves talking tech (specifically Apple HomeKit - now known as Apple Home).
In October 2022, the Channel started a new chapter, when George was diagnosed with Stage IV colon cancer. It’s important to George that he shares his cancer journey and spreads awareness. If you’re over 45, male or female, get a colonoscopy!
This Channel is about all the above.
Followers:
28.8K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
0
Location:
United States
Passer til"Smart lock reviews and unboxing videos"
George Langabeer的频道专注于家庭安全和智能家居，内容与品牌的需求高度相关。其个人故事和专业背景能够为品牌增添可信度，且其受众对安全产品有较高的兴趣。
#6.The Hook Up
85%
Match-score
@The Hook Up
The Hook Up is a channel dedicated to the latest smart home gadgets and technology. The channel contains product reviews and tutorials related to smart home equipment.
Followers:
495.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
0
Location:
United States
Passer til"Smart lock reviews and unboxing videos"
该频道专注于智能家居设备的产品评测和教程，符合品牌对智能锁的评测和开箱视频的需求。虽然其受众较大，但其内容风格与品牌的期望一致，能够真实地整合品牌产品。该频道的单价要求可能符合品牌的预算。