Influencers should be active on Instagram, based in Canada or the USA, with a follower count between 10,000 to 50,000, focusing on supplements, vitamins, fitness, or related topics.

Product Positioning

The product is positioned within the health and wellness sector, specifically focusing on supplements, vitamins, and fitness-related topics. This market is highly competitive, with a growing trend towards natural and organic products. The brand can be positioned as a reliable and innovative provider of health supplements that cater to fitness enthusiasts and individuals seeking to improve their overall well-being. Emphasizing quality, efficacy, and scientific backing can help differentiate the brand from competitors Target Customers

The ideal customer profile includes health-conscious individuals aged 18-45, who are interested in fitness, wellness, and maintaining a healthy lifestyle. These customers are likely to be active on social media, particularly Instagram, and are interested in content related to exercise routines, nutrition tips, and wellness advice. Examples of target customers include:

• Young professionals who incorporate fitness into their daily routine
• College students interested in maintaining a healthy lifestyle
• Fitness enthusiasts who regularly engage in physical activities
• Individuals seeking to improve their health through supplements and vitamins

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers (10,000 to 50,000 followers): These influencers have a more engaged audience and can provide authentic recommendations. They often have a niche focus, such as fitness, nutrition, or wellness, which aligns with the brand's positioning.

• Fitness Trainers and Coaches: Influencers who are certified trainers or coaches can provide credibility and authority when promoting supplements and vitamins. Their audience is likely to trust their recommendations for health-related products.

• Health and Wellness Bloggers: These influencers create content around healthy living, nutrition, and wellness tips. Collaborating with them can help reach an audience interested in improving their health and fitness.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content ideas:

• Workout Routines and Challenges: Collaborate with influencers to create workout routines or fitness challenges that incorporate the brand's supplements. This can encourage audience participation and increase brand visibility.

• Nutrition and Supplement Guides: Develop content that educates the audience on the benefits of different supplements and how they can be integrated into a healthy lifestyle. This can include meal plans, supplement schedules, and expert tips.

• Success Stories and Testimonials: Share real-life success stories from customers who have achieved their fitness goals using the brand's products. This can build trust and credibility among potential customers.

• Live Q&A Sessions: Host live sessions with influencers to answer audience questions about fitness, nutrition, and supplements. This interactive format can foster engagement and provide valuable information to the audience.