Influencers passionate about climate action and sustainability, aged 18-45, from any location, active on Instagram, YouTube, Twitter, or TikTok.

Product Positioning

Green Wedge is positioned as a platform that empowers individuals to take meaningful climate action through sustainable carbon removal projects focused on ecosystem restoration. The product leverages a web application to provide users with tools to estimate their carbon footprint, choose a plan to achieve personal net zero, and track their climate impact. This positions Green Wedge as a practical and user-friendly solution for environmentally conscious individuals who want to make a tangible difference.

Target Customers

The ideal customer profile for Green Wedge includes:

• Environmentally Conscious Individuals: People who are already aware of climate change issues and are looking for ways to reduce their carbon footprint.
• Young Professionals and Millennials: This demographic is often more engaged with sustainability and willing to invest in eco-friendly initiatives.
• Tech-Savvy Users: Individuals comfortable with using web applications and digital tools to manage their personal goals.
• Eco-Friendly Consumers: People who prefer products and services that contribute to environmental sustainability.

Illustrative examples:

• A 30-year-old urban professional who cycles to work and is looking for additional ways to reduce their carbon footprint.
• A college student majoring in environmental science who wants to take personal action against climate change.
• A family that practices recycling and is interested in contributing to larger environmental projects.

Potential Influencer Matches

• Environmental Activists: Influencers who are vocal about climate change and sustainability. They can effectively communicate the importance of Green Wedge's mission and encourage their followers to take action.
• Eco-Friendly Lifestyle Bloggers: Bloggers who focus on sustainable living, zero-waste practices, and eco-friendly products. They can create content around using Green Wedge to achieve personal net zero goals.
• Tech Influencers: Influencers who review and promote innovative tech solutions. They can highlight the user-friendly aspects of the Green Wedge web application.
• Fitness and Wellness Influencers: Influencers who promote a holistic approach to health and wellness, including environmental health. They can integrate Green Wedge into their content about living a balanced and responsible lifestyle.

Content Creation Ideas

• Personal Impact Stories: Influencers can share their journey of using Green Wedge to reduce their carbon footprint, including before-and-after comparisons and personal reflections.
• Tutorials and How-Tos: Step-by-step guides on how to use the Green Wedge web application, estimate emissions, and choose the right plan.
• Collaborative Challenges: Influencers can create challenges for their followers, such as a "30-Day Net Zero Challenge," encouraging them to sign up for Green Wedge and track their progress.
• Educational Content: Posts and videos explaining the science behind carbon removal and ecosystem restoration, and how Green Wedge contributes to these efforts.
• User-Generated Content: Encouraging users to share their own experiences and results from using Green Wedge, creating a community of engaged and motivated individuals.

By leveraging these strategies, Green Wedge can effectively reach and engage its target audience, driving both awareness and action towards sustainable carbon removal.