Transmasculine individuals who identify with butch aesthetics and create content on TikTok and/or Instagram. Their content should resonate with the LGBTQ+ community, particularly those interested in queer style, masculine-of-center fashion, and trans visibility.

Product Positioning

To effectively position a product or service with transmasculine and butch creators, consider focusing on themes of authenticity, self-expression, community, and empowerment. If the product is gender-neutral or specifically designed for transmasculine individuals, highlight its inclusivity and functionality. If it's a broader product, emphasize how it can be used to express individuality and align with a butch aesthetic. For new products, explore collaborations with these creators during the development phase to ensure product-market fit and gather valuable feedback. Fresh angles could include highlighting the product's durability, practicality, or its contribution to a sense of self-assuredness.

Target Customers

The ideal customer profile includes:

• Transmasculine individuals: Those seeking products that affirm their gender identity and cater to their specific needs. Example: A young trans man looking for comfortable and affirming clothing options.
• Butch-identified individuals: People who identify with a butch aesthetic and value products that reflect their style and values. Example: A butch lesbian looking for durable workwear or stylish accessories.
• Allies: Individuals who support the LGBTQ+ community and seek to purchase from inclusive brands. Example: A cisgender woman who wants to support trans-owned businesses.
• Individuals interested in gender-neutral or androgynous styles: People who appreciate clothing and products that defy traditional gender norms. Example: A non-binary person looking for versatile clothing options.

Potential Influencer Matches

• Transmasculine Lifestyle Influencers: These influencers share their personal experiences, style tips, and product recommendations, directly reaching transmasculine individuals. They can showcase how the product integrates into their daily lives and addresses specific needs.
• Butch Fashion & Style Influencers: These influencers focus on butch aesthetics, providing inspiration and product recommendations for clothing, accessories, and grooming. They can demonstrate how the product aligns with a butch style and enhances self-expression.
• LGBTQ+ Activists & Educators: These influencers use their platform to raise awareness about LGBTQ+ issues and promote inclusivity. They can highlight the brand's commitment to diversity and social responsibility.
• DIY & Craft Influencers (with a focus on gender-neutral or butch aesthetics): These influencers can create tutorials and demonstrate how to customize or repurpose products to fit a specific style or need.

Content Creation Ideas

• "Day in the Life" series: Showcasing how the product is used in the daily routines of transmasculine and butch individuals.
• Style Guides: Creating visual guides on how to incorporate the product into different butch and transmasculine outfits.
• Tutorials: Demonstrating how to use the product for specific purposes, such as grooming, styling, or DIY projects.
• Personal Stories: Sharing authentic stories about self-discovery, identity, and the role of the product in their journey.
• Collaborative Content: Partnering with multiple influencers to create diverse perspectives and reach a wider audience.
• Behind-the-Scenes: Showcasing the brand's commitment to inclusivity and ethical practices.
• "Ask Me Anything" sessions: Hosting live Q&A sessions with influencers to address audience questions and concerns.
• Challenges & Contests: Encouraging user-generated content by hosting challenges and contests related to the product and its themes.