Crafting or DIY experts in Asian countries with over 10,000 subscribers, active on YouTube.

Product Positioning

The product in question is likely related to bag making, which can be positioned as a creative and practical hobby or business opportunity. In the Asian market, where craftsmanship and DIY culture are appreciated, this product can be marketed as a way to express creativity and individuality. Highlighting the quality, versatility, and cultural relevance of the bag-making materials or kits can attract both hobbyists and small business entrepreneurs.

Target Customers

The ideal customer profile includes:

• DIY Enthusiasts: Individuals who enjoy crafting and creating their own products, particularly those interested in fashion and accessories.
• Small Business Owners: Entrepreneurs looking to start or expand a business in handmade goods, especially in the fashion sector.
• Creative Hobbyists: People who engage in crafting as a leisure activity and are interested in learning new skills.

Illustrative examples include a young adult in Japan who enjoys weekend crafting projects, a small business owner in India selling handmade bags, and a fashion student in South Korea exploring accessory design.

Potential Influencer Matches

• Craft and DIY Influencers: These influencers create content around crafting, DIY projects, and handmade goods. They can effectively demonstrate the bag-making process and inspire their audience to try it themselves.

• Fashion and Lifestyle Influencers: Influencers who focus on fashion trends and lifestyle can showcase the finished products, emphasizing style and uniqueness, appealing to fashion-conscious audiences.

• Educational Content Creators: Influencers who provide tutorials and educational content can offer step-by-step guides on bag making, attracting viewers interested in learning new skills.

Content Creation Ideas

• Tutorial Series: A series of detailed video tutorials on different bag-making techniques, from beginner to advanced levels, can engage viewers and encourage them to start their own projects.

• Behind-the-Scenes Content: Showcasing the process of designing and creating a bag, including material selection and design inspiration, can captivate audiences interested in the creative process.

• User-Generated Content Campaign: Encourage customers to share their own bag-making creations on social media, using a specific hashtag, to build community and showcase the versatility of the product.

• Cultural Storytelling: Highlight the cultural significance of bag making in various Asian countries, sharing stories and traditions that resonate with local audiences.