Женщина, 25-40 лет, находящаяся в декретном отпуске, активно ведущая блог о материнстве, детях и повседневной жизни. Аутентичный и relatable контент.

Product Positioning

The product or service should be positioned as a solution that simplifies the lives of mothers on maternity leave, addresses their specific needs and challenges, or enhances their well-being and that of their children. This could involve focusing on convenience, affordability, quality, or innovation. For new products, emphasize how they fill a gap in the market and offer unique benefits compared to existing options. Fresh angles could include highlighting the product's sustainability, ethical sourcing, or positive impact on the mother-child bond.

Target Customers

The ideal customer is a mother on maternity leave, typically aged 25-40, with a moderate to high level of education and income. She is active on social media, particularly Instagram and YouTube, and seeks information and recommendations from other mothers. She values quality, convenience, and products that support her child's development.

Examples:

• Anna, 28: A first-time mother who is passionate about organic baby food and eco-friendly products. She actively seeks advice from other mothers online and values brands that align with her values.
• Maria, 35: A working mother on her second maternity leave. She is looking for time-saving solutions and products that make her life easier while caring for her newborn and older child.
• Olga, 32: A stay-at-home mother who enjoys crafting and DIY projects. She is interested in products that stimulate her child's creativity and provide opportunities for bonding.

Potential Influencer Matches

• Mom Bloggers/Vloggers: These influencers have a dedicated following of mothers who trust their opinions and recommendations. They can showcase the product's benefits in a relatable and authentic way through reviews, tutorials, and lifestyle content.
• Parenting Experts: Influencers with a background in child development or education can provide expert insights and credibility to the product. They can create content that educates mothers on the product's features and benefits.
• Lifestyle Influencers (with children): These influencers share aspects of their daily lives, including parenting experiences. They can integrate the product into their content in a natural and engaging way, showcasing how it fits into their lifestyle.
• Micro-influencers (local moms): These influencers have a smaller, more engaged audience within a specific geographic area. They can promote the product to a local community of mothers, increasing brand awareness and driving sales in that region.

Enriching the user's requirements, it's important to consider influencers with varying audience sizes and engagement rates to maximize reach and impact. Also, consider influencers who are authentic and align with the brand's values.

Content Creation Ideas

• Product Reviews and Demonstrations: Create videos or blog posts showcasing the product's features and benefits, highlighting how it solves a specific problem for mothers on maternity leave.
• "Day in the Life" Content: Integrate the product into a typical day in the life of a mother on maternity leave, showcasing how it fits into her routine and makes her life easier.
• Tutorials and DIY Projects: Create tutorials or DIY projects that utilize the product, providing mothers with creative ideas and inspiration.
• Q&A Sessions with Experts: Host live Q&A sessions with parenting experts or product specialists, answering mothers' questions and providing valuable information.
• User-Generated Content Campaigns: Encourage mothers to share their experiences with the product on social media using a specific hashtag, creating a sense of community and generating authentic content.
• Creative Ideas:
  • A series of humorous skits depicting common struggles of mothers on maternity leave, with the product offered as a solution.
  • A time-lapse video showing the product being used to create a memorable experience for the mother and child.
  • Partner with a local artist to create a limited-edition design for the product, appealing to mothers who value aesthetics and exclusivity.