مؤثرون مهتمون بالصحة والتغذية، مقيمون في الرياض، يستخدمون سناب شات بشكل فعال، ويقدمون محتوى جذاب.

Product Positioning

The healthy restaurant can be positioned as a convenient and delicious option for health-conscious individuals in Riyadh. It can be further differentiated by focusing on specific dietary needs (e.g., keto, vegan, gluten-free) or culinary styles (e.g., Mediterranean, Asian-inspired). A strong emphasis on fresh, locally sourced ingredients can also be a key differentiator. The brand can highlight the restaurant as a place to enjoy healthy food without sacrificing taste or social experience.

Target Customers

The ideal customer is a health-conscious individual living in Riyadh, likely aged 25-45. Examples include:

• Young Professionals: Busy individuals who prioritize healthy eating but have limited time for meal preparation. They are active on social media and seek convenient options.
• Fitness Enthusiasts: Individuals who regularly exercise and are particular about their diet to support their fitness goals. They are knowledgeable about nutrition and seek restaurants that align with their dietary requirements.
• Health-Conscious Families: Parents who want to provide healthy and nutritious meals for their families. They are looking for restaurants that offer healthy options that are also appealing to children.
• Individuals with Dietary Restrictions: People with allergies, intolerances, or specific dietary needs (e.g., gluten-free, vegan). They seek restaurants that cater to their needs and provide clear information about ingredients.

Potential Influencer Matches

Given the focus on Snapchat and the desire for influencers within a healthy food context, the following types of influencers would be suitable:

• Health & Wellness Influencers: Individuals who share content related to healthy eating, fitness, and overall well-being. They can showcase the restaurant's healthy menu options and highlight the nutritional benefits.
• Foodie Influencers (with a health focus): Influencers who specialize in food reviews and recommendations, but with an emphasis on healthy and nutritious options. They can provide honest reviews of the restaurant's dishes and highlight the taste and quality of the ingredients.
• Lifestyle Influencers (with a health angle): Influencers who share aspects of their daily life, including their healthy eating habits. They can incorporate the restaurant into their daily routine and showcase how it fits into a healthy lifestyle.
• Local Riyadh Influencers: Influencers who are well-known and respected within the Riyadh community. Their endorsement can help build trust and credibility for the restaurant.
• Micro-Influencers: Influencers with a smaller, more engaged audience. They often have a strong connection with their followers and can provide more authentic and relatable content.

The user's previous collaborations were with generalist influencers. This time, focusing on influencers with a clear interest or expertise in health and wellness will likely yield better results.

Content Creation Ideas

Here are some content ideas for the Snapchat campaign:

• Behind-the-Scenes: Show the preparation of healthy dishes in the kitchen, highlighting the fresh ingredients and cooking techniques.
• Chef Interviews: Feature the chef discussing the inspiration behind the menu and the importance of healthy eating.
• Customer Testimonials: Capture short video testimonials from satisfied customers, highlighting their favorite dishes and the benefits of eating at the restaurant.
• Nutritional Information: Share quick and informative snippets about the nutritional benefits of specific dishes or ingredients.
• Healthy Eating Tips: Provide simple and practical tips for healthy eating, such as meal prepping ideas or healthy snack options.
• Interactive Polls and Quizzes: Engage the audience with interactive polls and quizzes related to healthy eating and nutrition.
• Day in the Life: Show a day in the life of a health-conscious individual in Riyadh, incorporating a meal at the restaurant.
• Recipe Demonstrations: Share quick and easy recipes for healthy dishes that can be made at home.
• Restaurant Tours: Give a virtual tour of the restaurant, showcasing the ambiance and healthy food options.
• Collaborations with Fitness Influencers: Partner with fitness influencers to create content that promotes healthy eating and exercise.

The language used in the user's initial query is Arabic.