여성, 20대, 동영상 크리에이터, 팔로워 만명 이하

Product Positioning

The brand can be positioned as a trendy yet accessible fashion choice for young women in their 20s who appreciate minimalism and comfort. By focusing on versatile pieces like cardigans and scarves, the brand can appeal to consumers looking for stylish layering options that fit a modern, minimalist aesthetic. Emphasizing quality materials and sustainable practices can also resonate with this demographic, which often values ethical consumption.

For new products, consider highlighting unique features such as eco-friendly fabrics or customizable styles. This approach can differentiate the brand in a crowded market and attract consumers who prioritize sustainability alongside fashion.

Target Customers

The ideal customer profile includes:

• Young Women (Ages 20-29): Fashion-conscious individuals who are active on social media and seek out influencers for style inspiration.

• Minimalist Fashion Enthusiasts: Customers who prefer a clean, simple aesthetic and are likely to invest in versatile wardrobe staples.

• Eco-Conscious Shoppers: Individuals who are concerned about the environmental impact of their purchases and prefer brands that align with their values.

Illustrative examples include:

• A college student who follows fashion influencers on Instagram and seeks affordable yet stylish clothing options.

• A young professional who values quality over quantity and prefers to invest in timeless pieces that can be mixed and matched.

• A lifestyle blogger who promotes sustainable living and minimalism, influencing her followers' purchasing decisions.

Potential Influencer Matches

Suitable types of influencers for promoting the product include:

• Micro-Influencers (10,000 followers or less): These influencers often have a more engaged audience and can create a sense of community. They are likely to resonate well with the target demographic, providing authentic recommendations.

• Fashion and Lifestyle Creators: Influencers who focus on minimalism and sustainable fashion can effectively communicate the brand's values and aesthetic, reaching an audience that aligns with the product positioning.

• Video Creators: Influencers who specialize in video content can showcase styling tips and outfit ideas, demonstrating how to incorporate cardigans and scarves into everyday looks.

Each type of influencer can leverage their unique style and audience connection to promote the brand effectively, driving engagement and conversions.

Content Creation Ideas

Proposed content topics and ideas include:

• Styling Challenges: Create a series where influencers style a cardigan in multiple ways, encouraging followers to share their own looks using a specific hashtag.

• Behind-the-Scenes: Share the design process of the products, highlighting sustainable practices and the story behind the brand.

• Fashion Tips: Collaborate with influencers to produce videos or posts on how to transition outfits from day to night using key pieces like cardigans and scarves.

• User-Generated Content Campaigns: Encourage customers to share their outfits featuring the products, creating a community around the brand and increasing visibility.

• Seasonal Lookbooks: Develop visually appealing lookbooks that showcase how to wear the products throughout different seasons, appealing to the minimalist aesthetic.

These content ideas can enhance brand visibility, engage the target audience, and foster a community around the brand's values and products.