Pet enthusiasts or lifestyle influencers based in California, focusing on pet care and lifestyle content.

Product Positioning

The product is a solution for reducing cat allergens, which positions it as and lifestyle enhancement product. In the existing market, it can be positioned as a must-have for cat owners who suffer from allergies or have family members with allergies. The product can be marketed as a way to improve the quality of life for both the cat and the owner, emphasizing its effectiveness and ease of use. Highlighting any unique features or benefits, such as being non-toxic or easy to apply, can also help differentiate it from competitors.

Target Customers

The ideal customer profile includes cat owners residing in California who are affected by cat allergens. These customers are likely to be health-conscious individuals who are looking for solutions to manage their allergies without compromising their love for their pets. Examples of target customers include:

• A young professional living in an apartment with a cat, seeking to reduce allergens for personal comfort.
• A family with children who have mild cat allergies, looking for a way to keep their pet without causing discomfort.
• An elderly couple who wants to maintain a clean and allergen-free home environment while enjoying the companionship of their cat.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Pet Lifestyle Influencers: These influencers focus on pet care and lifestyle, sharing tips and products that enhance the lives of pets and their owners. They can demonstrate the product's benefits through personal stories and experiences.

• Health and Wellness Influencers: Influencers in this category can highlight the health benefits of reducing allergens, appealing to followers who prioritize wellness and a healthy living environment.

• California-based Influencers: Since the product is targeted at customers in California, partnering with influencers who have a strong local following can help reach the desired audience more effectively.

Content Creation Ideas

• Before and After Stories: Share testimonials and stories from cat owners who have successfully reduced allergens in their homes using the product. Visual content showing the difference can be compelling.

• Educational Content: Create informative posts or videos explaining how cat allergens affect health and how the product works to reduce them. This can include expert interviews or infographics.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the product on social media, using a specific hashtag. This can increase engagement and provide authentic content.

• Collaborative Giveaways: Partner with influencers to host giveaways, offering the product as a prize. This can increase visibility and attract potential customers who are interested in trying the product.