Food enthusiasts, event planners, or lifestyle bloggers in Kolkata, aged 25-40, active on Instagram and Facebook.

Product Positioning

The catering business in Kolkata can be positioned as a premium service that offers authentic and diverse culinary experiences. Emphasizing the use of high-quality ingredients, traditional recipes, and exceptional service can differentiate the brand in a competitive market. Highlighting unique offerings such as regional specialties or fusion cuisine can attract a broader audience. Additionally, showcasing the ability to cater to various events, from intimate gatherings to large corporate functions, can enhance the brand's appeal.

Target Customers

The ideal customer profile includes:

• Corporate Clients: Companies looking to host events, meetings, or parties with professional catering services.
• Event Planners: Individuals or agencies organizing weddings, parties, or other social events requiring catering.
• Food Enthusiasts: People interested in trying new and authentic culinary experiences, particularly those who appreciate regional and traditional dishes.
• Affluent Families: Households that frequently host gatherings and prefer high-quality catering services.

Potential Influencer Matches

• Food Bloggers and Critics: Influencers who specialize in food reviews and culinary experiences can effectively reach food enthusiasts and affluent families by showcasing the quality and uniqueness of the catering service.

• Event Planners and Lifestyle Influencers: These influencers can target corporate clients and event planners by highlighting the service's ability to cater to various events and the professionalism of the staff.

• Local Celebrities or Public Figures: Engaging with well-known personalities in Kolkata can enhance brand visibility and credibility, appealing to a broad audience.

Content Creation Ideas

• Behind-the-Scenes Videos: Showcasing the preparation process, from ingredient selection to final presentation, can engage viewers and highlight the quality of the service.

• Customer Testimonials and Success Stories: Sharing positive experiences from past clients can build trust and attract new customers.

• Interactive Cooking Sessions: Collaborating with influencers to host live cooking sessions or workshops can engage food enthusiasts and showcase the brand's expertise.

• Cultural and Festive Themes: Creating content around local festivals or cultural events can resonate with the target audience and highlight the brand's connection to the community.