Nano to micro-influencers with a passion for Converse shoes, active on Instagram, creating fashion and lifestyle content.

Product Positioning

Converse is a well-established brand known for its iconic sneakers, particularly the Chuck Taylor All Stars. The brand is positioned as a symbol of individuality and self-expression, appealing to a diverse audience that values creativity and authenticity. In the existing market, Converse can be positioned as a versatile lifestyle brand that transcends age and cultural boundaries, appealing to both younger audiences and nostalgic older consumers. The brand can leverage its heritage while embracing modern trends and collaborations to stay relevant.

Target Customers

The ideal customer profile for Converse includes:

• Young Adults (18-30 years old): Individuals who are fashion-conscious, value self-expression, and are active on social media. They are likely to be students or young professionals who enjoy casual and trendy footwear.

• Teenagers (13-17 years old): Trendsetters who are influenced by social media and pop culture. They are looking for brands that allow them to express their individuality and align with their lifestyle.

• Creative Professionals: Artists, musicians, and designers who appreciate the brand's history and its association with creativity and non-conformity.

Potential Influencer Matches

• Micro-Influencers (1k to 50k followers): These influencers have a more engaged and niche audience. They can create authentic content that resonates with their followers, making them ideal for promoting Converse as a lifestyle choice.

• Fashion Bloggers and Stylists: Influencers who focus on fashion and styling can showcase how Converse sneakers can be integrated into various outfits, appealing to fashion-forward audiences.

• Lifestyle and Travel Influencers: These influencers can highlight the versatility and comfort of Converse sneakers in different settings, from urban environments to travel adventures.

• Music and Art Influencers: Given Converse's association with creativity, influencers in the music and art scenes can promote the brand as a staple for creative individuals.

Content Creation Ideas

• Outfit Inspiration Posts: Influencers can create posts or videos showing different ways to style Converse sneakers for various occasions, from casual outings to creative events.

• Behind-the-Scenes Content: Collaborate with influencers to create content that showcases their creative process, whether it's in music, art, or fashion, while wearing Converse.

• User-Generated Content Campaigns: Encourage followers to share their own Converse stories and styles using a specific hashtag, fostering a sense of community and engagement.

• Collaborative Challenges: Partner with influencers to host challenges that encourage followers to express their individuality through creative styling or artistic projects involving Converse sneakers.

These strategies can help Converse maintain its position as a brand that champions individuality and creativity, while also reaching new audiences through authentic and engaging influencer partnerships.