Tech or business professionals, aged 25-45, active on LinkedIn/Twitter/YouTube, with a focus on CRM or sales technology.

Product Positioning

The CRM B2B startup focuses on automating the process of sales through voice and visual technologies. This positions the product as a cutting-edge solution in the CRM market, appealing to businesses looking to streamline their sales processes and enhance efficiency. The unique selling proposition lies in its integration of voice and visual automation, which can differentiate it from traditional CRM systems that rely solely on manual data entry and text-based interfaces.

Target Customers

The ideal customer profile includes:

• Small to Medium Enterprises (SM to optimize their sales processes without investing heavily in large-scale CRM systems.
• Sales Teams: Organizations with dedicated sales teams that can benefit from automated lead management to increase productivity.
• Tech-Savvy Businesses: Companies that are open to adopting new technologies and are looking for innovative solutions to improve their sales operations.

Illustrative examples include a mid-sized tech company seeking to improve its sales conversion rates or a startup aiming to scale its sales operations efficiently.

Potential Influencer Matches

• Tech Influencers: Individuals who focus on reviewing and promoting new technologies and software solutions. They can effectively reach tech-savvy businesses and demonstrate the product's innovative features.
• Business Consultants: Influencers who specialize in business growth and efficiency. They can highlight the benefits of automating sales processes to their audience of business owners and decision-makers.
• Sales Experts: Influencers with a background in sales who can provide insights into how the product can enhance sales team performance and lead management.

Content Creation Ideas

• Demo Videos: Create engaging videos showcasing the product's voice and visual automation features in action, highlighting real-world applications and benefits.
• Case Studies: Develop content around successful implementations of the product, demonstrating tangible improvements in sales processes and outcomes.
• Webinars and Live Q&A Sessions: Host interactive sessions with influencers to discuss the future of CRM technology and the role of automation, encouraging audience participation and engagement.
• Infographics: Design visually appealing infographics that explain the advantages of using voice and visual automation in CRM systems, making complex information easily digestible.

These content ideas aim to educate the target audience about the product's unique features and benefits, while also encouraging engagement and sharing across platforms.