Male football player, aged 18-35, active on Instagram and TikTok.

Product Positioning

The sneakers shop can be positioned as a trendy and performance-oriented brand that caters to both casual wearers and sports enthusiasts. By associating with a football player, the brand can emphasize its commitment to quality, style, and athletic performance. This positioning can appeal to consumers who value both fashion and functionality in their footwear.

Target Customers

The ideal customer profile includes:

• Young Adults (18-35 years old): Individuals who are fashion-conscious and interested in sports, particularly football. They are likely to follow sports trends and admire athletes.

• Sports Enthusiasts: People who actively participate in sports or have a keen interest in football. They value performance and durability in their footwear.

• Casual Wearers: Individuals looking for stylish and comfortable sneakers for everyday use. They appreciate the blend of fashion and sportiness.

Potential Influencer Matches

• Professional Football Players: As specified by the user, a well-known football player can serve as a brand ambassador. Their endorsement can lend credibility and attract sports fans.

• Sports Influencers: Individuals who create content around sports, fitness, and lifestyle. They can reach a broad audience interested in athletic performance and style.

• Fashion Influencers: Influencers who focus on streetwear and sneaker culture. They can help position the brand as trendy and fashionable, appealing to style-conscious consumers.

Content Creation Ideas

• Behind-the-Scenes Training Sessions: Collaborate with the football player to create content showcasing their training routines while wearing the sneakers. This can highlight the product's performance features.

• Style Challenges: Engage fashion influencers to create outfit challenges incorporating the sneakers, demonstrating their versatility and style.

• Interactive Q&A Sessions: Host live sessions with the football player where they answer fan questions about their career and discuss the sneakers, creating a personal connection with the audience.

• User-Generated Content Campaigns: Encourage customers to share photos and videos of themselves wearing the sneakers, using a branded hashtag. This can increase engagement and brand visibility.