Gay men aged 18-40, active on Instagram, TikTok, and YouTube, who create content related to social events, networking, and community building.

The brand is a social networking and events company targeting gay men in New Jersey. The focus is on creating fun and engaging events that foster community and social connections. This positioning can be leveraged by emphasizing inclusivity, fun, and the unique experiences offered at these events. Highlighting the sense of community and belonging can differentiate the brand in the market.

The ideal customer profile includes:

• Gay men living in or near New Jersey
• Individuals looking for social connections and community
• People interested in attending fun and engaging events
• Age range likely between 21-45, given the social nature of the events

Illustrative examples:

1. A 30-year-old professional living in Jersey City looking to expand his social circle.
2. A 25-year-old recent college graduate in Hoboken seeking fun weekend activities.
3. A 40-year-old single man in Newark interested in meeting new people and attending social events.

General Ideas

1. Event Highlights

   • Videos and photos showcasing the best moments from past events to attract new attendees.

2. Community Stories

   • Sharing stories and testimonials from attendees about their experiences and the connections they made.

3. Behind-the-Scenes

   • Content that gives a sneak peek into the planning and preparation of the events, creating anticipation and excitement.

Creative Ideas

1. Themed Event Previews

   • Short videos or posts teasing upcoming themed events, encouraging followers to attend and participate.

2. Influencer Takeovers

   • Collaborate with influencers to take over the brand’s social media accounts during events, providing live updates and engaging content.

3. Interactive Challenges

   • Create fun challenges or contests related to the events, encouraging followers to participate and share their experiences.

By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong community and increasing attendance at its events.