Travel bloggers, food bloggers, lifestyle influencers

Product Positioning

The brand is focused on promoting hotels and cafes, which are part of the hospitality and food service industries. These sectors thrive on creating memorable experiences and offering unique atmospheres. Positioning should emphasize the unique aspects of the hotel or cafe, such as location, ambiance, specialty offerings, or exceptional service. Highlighting these features can differentiate the brand in a competitive market.

Target Customers

The ideal customer profile includes:

• Travel Enthusiasts: Individuals who frequently travel and seek unique accommodations and dining experiences.
• Foodies: People passionate about exploring new culinary experiences and sharing them with others.
• Local Residents: Residents looking for new local spots to dine or relax.
• Business Travelers: Professionals seeking convenient and comfortable accommodations with quality dining options.

Potential Influencer Matches

• Travel Bloggers/Vloggers: These influencers can showcase the hotel or cafe as a must-visit destination, appealing to travel enthusiasts and business travelers.
• Food Bloggers/Instagrammers: They can highlight the culinary offerings, attracting foodies and local residents.
• Lifestyle Influencers: With a broad reach, they can promote the overall experience, appealing to a wide audience including local residents and travelers.
• Local Influencers: They can effectively reach local residents and encourage them to visit the hotel or cafe.

Content Creation Ideas

• Behind-the-Scenes Tours: Videos or stories showcasing the unique aspects of the hotel or cafe, such as the kitchen, special rooms, or events.
• Guest Experience Stories: Sharing testimonials or stories from satisfied guests to build trust and interest.
• Themed Events or Promotions: Creating content around special events or promotions to attract attention and encourage visits.
• Interactive Content: Engaging followers with polls, quizzes, or challenges related to the hotel or cafe experience.

These strategies can help create engaging content that resonates with the target audience and enhances the brand's visibility.