Indonesian influencers with a large following (over 10 million) who are interested in Chinese food, language, culture, and related topics. They should be active on platforms like Instagram, TikTok, and YouTube.

Product Positioning

The user's query suggests a focus on Indonesian influencers with a significant following who have an interest in Chinese food, language, culture, and anything related to China. This indicates a campaign that likely aims to promote products or services related to Chinese culture within the Indonesian market. The product positioning should emphasize the authenticity, cultural richness, and unique aspects of Chinese offerings, whether they are food items, language courses, cultural events, or travel experiences.

Target Customers

The ideal customer profile for this campaign would be Indonesian individuals who have a keen interest in Chinese culture. This could include:

• Food Enthusiasts: People who enjoy exploring different cuisines, particularly Chinese food.
• Language Learners: Individuals interested in learning the Chinese language for personal or professional reasons.
• Cultural Enthusiasts: Those who appreciate and are curious about Chinese traditions, festivals, and history.
• Travel Enthusiasts: People who are interested in traveling to China or experiencing Chinese culture through events and activities in Indonesia.

Illustrative examples:

• A young professional in Jakarta who enjoys dining out and trying new international cuisines.
• A university student studying international relations with a focus on East Asia.
• A family planning a cultural trip to China and looking for authentic experiences.

Potential Influencer Matches

Given the user's requirements, the following types of influencers would be suitable:

• Food Bloggers/Vloggers: Influencers who specialize in food reviews, cooking tutorials, and culinary experiences. They can showcase Chinese restaurants, street food, and traditional recipes.
• Language and Education Influencers: Content creators who focus on language learning, offering tips, tutorials, and resources for learning Chinese.
• Cultural Influencers: Influencers who explore and share content about different cultures, traditions, and festivals. They can highlight Chinese cultural events, traditional attire, and historical sites.
• Travel Influencers: Those who document their travel experiences, particularly those who have traveled to China or plan to. They can share travel guides, itineraries, and cultural insights.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Food Reviews and Cooking Tutorials: Influencers can visit popular Chinese restaurants in Indonesia, review their dishes, and even collaborate with chefs to create cooking tutorials for traditional Chinese recipes.
• Language Learning Challenges: Influencers can create engaging content around learning Chinese, such as daily language challenges, common phrases, and interactive quizzes.
• Cultural Festivals and Traditions: Documenting Chinese festivals celebrated in Indonesia, such as Chinese New Year, with a focus on traditional customs, attire, and activities.
• Travel Vlogs and Guides: Influencers can create travel vlogs about their trips to China, highlighting must-visit places, cultural experiences, and travel tips.
• Collaborative Content: Partnering with Chinese cultural organizations or businesses in Indonesia to create collaborative content, such as cultural workshops, food tasting events, and language exchange programs.

By leveraging these content ideas and collaborating with the right influencers, the campaign can effectively reach and engage the target audience, promoting a deeper appreciation and interest in Chinese culture within Indonesia.