Health and wellness enthusiasts, nutritionists, lifestyle bloggers

Product Positioning

The lactase enzyme supplement brand can be positioned as a solution for individuals who are lactose intolerant or have difficulty digesting lactose. This product can be marketed as a health and wellness supplement that enhances digestive comfort and allows consumers to enjoy dairy products without discomfort. Emphasizing the natural and effective aspects of the supplement can help differentiate it from competitors. Highlighting benefits such as improved digestive health, convenience, and the ability to enjoy a wider variety of foods can appeal to potential customers.

Target Customers

The ideal customer profile includes individuals who are lactose intolerant or have lactose sensitivity. These customers are likely health-conscious and interested in dietary supplements that improve their quality of life. They may also be interested in maintaining a balanced diet and exploring new food options without digestive issues. Examples of target customers include:

• Young adults and middle-aged individuals who have recently discovered their lactose intolerance.
• Parents looking for solutions for their lactose-intolerant children.
• Fitness enthusiasts who want to include dairy in their diet for protein and calcium without discomfort.

Potential Influencer Matches

To effectively reach the target customers, the brand should consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on promoting a healthy lifestyle and often discuss dietary supplements. They can provide credible reviews and recommendations to their audience, which likely includes individuals interested in digestive health.

• Food Bloggers and Chefs: Influencers who create content around cooking and food can demonstrate how the supplement allows for the inclusion of dairy in recipes. This can appeal to food enthusiasts who want to explore diverse culinary options.

• Lifestyle Influencers: Influencers who share their daily routines and lifestyle tips can integrate the supplement into their content, showcasing its convenience and benefits in everyday life.

Content Creation Ideas

• Educational Content: Create posts or videos explaining lactose intolerance and how the supplement works to alleviate symptoms. This can include infographics or animations for better engagement.

• Recipe Demonstrations: Collaborate with food influencers to create recipes that incorporate dairy products, highlighting how the supplement enables the enjoyment of these dishes without discomfort.

• Customer Testimonials: Share stories and testimonials from satisfied customers who have experienced positive results from using the supplement. This can build trust and credibility.

• Challenges and Giveaways: Organize challenges where followers try the supplement and share their experiences, or host giveaways to increase brand visibility and engagement.

By focusing on these strategies, the brand can effectively reach and engage its target audience through influencer partnerships.