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influencers from malayali/mallu/kerala background in UK

Influencers should be from a Malayali or Kerala background, based in the UK, with a focus on cultural and lifestyle content. Gender and age range are unspecified.

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To effectively reach the target customers, consider collaborating with the following types of influencers:

  • Cultural Influencers: Individuals who focus on Malayali culture, traditions, and lifestyle. They can create content that resonates deeply with the community, showcasing how the product fits into their daily lives.

  • Food Influencers: Influencers who specialize in cooking and food, particularly those who share traditional Kerala recipes or modern twists on them. They can promote food-related products effectively.

  • Lifestyle Influencers: Influencers who cover broader lifestyle topics but have a strong connection to the Malayali community. They can help position the product within a lifestyle context, appealing to young professionals and families alike.

  • Micro-Influencers: Engaging with micro-influencers who have a dedicated following within the Malayali community can lead to higher engagement rates and a more authentic connection with the audience.

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