Polish gaming influencers, aged 18-35, active on YouTube/Twitch/Instagram.

Product Positioning

The new gaming keyboard can be positioned as a high-performance accessory designed specifically for gamers who seek precision, speed, and durability. Emphasizing features such as customizable RGB lighting, mechanical switches, and ergonomic design can differentiate it from competitors. Highlighting its compatibility with popular gaming setups and its potential to enhance gaming experiences can attract attention in the market.

Target Customers

The ideal customer profile includes:

• Avid Gamers: Individuals who spend significant time playing video games and are interested in upgrading their gaming equipment for better performance.
• Tech Enthusiasts: People who are passionate about the latest technology and gadgets, and are likely to invest in high-quality peripherals.
• Esports Participants: Competitive gamers who participate in esports tournaments and require reliable and responsive equipment.

Examples of target customers might include a 20-year-old university student who streams games online, a 30-year-old professional who games in their free time, or a 25-year-old esports competitor.

Potential Influencer Matches

• Gaming YouTubers: Influencers who create content around gaming, including reviews, gameplay, and tutorials. They can demonstrate the keyboard's features and performance in action.
• Twitch Streamers: Live streamers who can showcase the keyboard during their gaming sessions, providing real-time feedback and interaction with their audience.
• Tech Reviewers: Influencers who specialize in reviewing tech products and can provide in-depth analysis and comparisons with other gaming keyboards.

These influencers can effectively reach the target customers by leveraging their established audiences and credibility in the gaming and tech communities.

Content Creation Ideas

• Unboxing and Setup Videos: Create engaging content that showcases the unboxing experience and the ease of setting up the keyboard with various gaming systems.
• Gameplay Demonstrations: Collaborate with influencers to produce videos demonstrating the keyboard's performance in popular games, highlighting its unique features.
• Customization Tutorials: Develop content that guides users on how to customize the keyboard's lighting and key functions to enhance their gaming experience.
• Esports Challenges: Organize online gaming challenges or tournaments featuring the keyboard, encouraging participation and engagement from the gaming community.

These content ideas can help generate buzz and interest around the new gaming keyboard, potentially leading to increased brand awareness and sales.