Beauty influencers on Instagram with a follower count under 10k. They should be active in creating content related to makeup, skincare, and haircare.

Product Positioning

The query is focused on finding beauty influencers on Instagram with under 10k followers. This suggests that the product or service being promoted is likely related to the beauty industry. Given the follower count requirement, the brand may be looking to engage with micro-influencers who typically have higher engagement rates and more personal connections with their audience.

Positioning Strategy

The brand can position itself as a niche, high-quality beauty product that values authenticity and personal recommendations. By leveraging micro-influencers, the brand can create a sense of community and trust among potential customers.

Target Customers

The ideal customer profile for this campaign would likely include:

• Age Group: 18-35 years old
• Gender: Predominantly female
• Interests: Beauty, skincare, makeup, and personal care
• Behavior: Active on social media, particularly Instagram; values recommendations from trusted sources; interested in trying new beauty products

Illustrative Examples

1. Young Professionals: Women in their mid-20s who are looking for reliable beauty products to incorporate into their daily routines.
2. College Students: Younger women who are exploring different beauty products and trends.
3. Beauty Enthusiasts: Individuals who are passionate about beauty and skincare and are always on the lookout for the latest products.

Potential Influencer Matches

Types of Influencers

1. Micro-Influencers (1k-10k followers): These influencers have a smaller but highly engaged audience. They are ideal for creating authentic content and fostering a sense of community.
2. Beauty Bloggers: Influencers who focus on beauty tips, product reviews, and tutorials. They can provide in-depth reviews and demonstrations of the product.
3. Lifestyle Influencers: Influencers who incorporate beauty products into their broader lifestyle content. They can show how the product fits into everyday life.

Enriched Requirements

• Engagement Rate: Look for influencers with high engagement rates (likes, comments, shares) to ensure that their audience is active and interested.
• Content Quality: Ensure that the influencers produce high-quality content that aligns with the brand's aesthetic.
• Authenticity: Choose influencers who have a genuine connection with their audience and are known for their honest reviews.

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can create detailed reviews of the product, highlighting its features and benefits.
2. Tutorials: Step-by-step tutorials on how to use the product effectively.
3. Before and After: Showcasing the results of using the product over a period of time.

Creative Ideas

1. Challenges: Create a beauty challenge that encourages followers to participate and share their results using a specific hashtag.
2. Giveaways: Partner with influencers to host giveaways, increasing brand visibility and engagement.
3. Behind-the-Scenes: Share behind-the-scenes content of how the product is made or the story behind the brand.

By focusing on these strategies, the brand can effectively leverage micro-influencers to reach its target audience and create engaging, authentic content that resonates with potential customers.