Pet enthusiasts, lifestyle bloggers, health advocates from the US and Canada, excluding veterinarians.

Product Positioning

The product in question is an anti-cat allergy solution, which can be positioned as a relief product for individuals who love cats but suffer from allergies. In the existing market, this product can be positioned as a unique solution that allows cat lovers to enjoy the company of their pets without the discomfort of allergic reactions. A could be to highlight the emotional benefits of being able to interact with cats without allergies, emphasizing the improvement in quality of life and emotional well-being.

Target Customers

The ideal customer profile includes:

• Cat Owners with Allergies: Individuals who own cats but suffer from allergies, looking for a solution to enjoy their pets without discomfort.
• Potential Cat Owners: People who love cats and are considering adopting one but are hesitant due to allergy concerns.
• Families with Allergic Members: Households where one or more members are allergic to cats, but others wish to have a cat as a pet.

Illustrative examples include a young professional who lives alone and wants a cat for companionship, a family with children who are eager to have a pet, or a couple where one partner is allergic to cats.

Potential Influencer Matches

• Pet Lifestyle Influencers: These influencers often share content about pet care, pet products, and living with pets. They can effectively reach cat owners and potential cat owners by showcasing the benefits of the anti-cat allergy product in their daily lives.

• Health and Wellness Influencers: Influencers who focus on health and wellness can highlight the product's benefits in terms of improving quality of life for allergy sufferers, reaching an audience interested in health solutions.

• Family and Parenting Influencers: These influencers can target families with allergic members, demonstrating how the product can enable a harmonious household with pets.

The user specified that influencers should not be veterinarians and should be based in the United States and Canada, which aligns with the above suggestions.

Content Creation Ideas

• Before and After Stories: Share testimonials or stories from individuals who have used the product, highlighting the difference it made in their ability to interact with cats.

• Educational Content: Create content that educates the audience about cat allergies, how the product works, and its benefits.

• Emotional Connection Campaigns: Develop campaigns that focus on the emotional bond between humans and cats, emphasizing how the product facilitates this connection.

• Interactive Challenges: Launch a social media challenge encouraging users to share their experiences with the product, potentially going viral through user-generated content.

These content ideas aim to engage the target audience and create a strong emotional connection with the brand.