Micro-Influencers (10,000 to 50,000 followers)
- Local Boxers: Up-and-coming boxers who have a dedicated following. They can provide authentic endorsements and have a strong connection with their audience.
- Fitness Enthusiasts: Influencers who focus on fitness and incorporate boxing into their routines. They can reach a broader audience interested in fitness and health.
- Sports Bloggers/Vloggers: Individuals who cover sports, including boxing, and have a loyal following. They can create engaging content around the product and its benefits.
How Each Type Reaches Target Customers
- Local Boxers: Their followers are likely to be boxing enthusiasts who trust their recommendations on boxing-related products.
- Fitness Enthusiasts: They can introduce the product to a wider fitness community, highlighting its benefits for overall fitness and health.
- Sports Bloggers/Vloggers: They can provide in-depth reviews and demonstrations, appealing to both casual fans and serious boxing followers.