Micro and nano influencers in entertainment, based in India, willing to collaborate on a barter basis.

Product Positioning

"School Friends Season 2" is positioned within the entertainment industry, specifically targeting audiences interested in school-themed narratives. The show can be marketed as a relatable and nostalgic series that captures the essence of school life, friendships, and youthful adventures. By leveraging the popularity of the first season, the campaign can focus on building anticipation and excitement for the new season, highlighting any new plot twists, character developments, or themes that resonate with the target audience.

Target Customers

The ideal customer profile includes:

• Teenagers and Young Adults: Individuals aged 13-25 who are currently in school or have recently graduated. They are likely to be interested in content that reflects their own experiences and challenges.

• Fans of School-themed Content: Viewers who enjoy shows, movies, or books centered around school life, friendships, and coming-of-age stories.

• Social Media Enthusiasts: Active users of platforms like Instagram, TikTok, and YouTube, where they engage with entertainment content and follow influencers for recommendations.

Potential Influencer Matches

• Micro and Nano Influencers in Entertainment: These influencers have a smaller but highly engaged audience. They can create authentic content that resonates with their followers, making them ideal for promoting "School Friends Season 2" through personal stories or experiences related to school life.

• Podcasters: Influencers who host podcasts on entertainment, youth culture, or lifestyle topics. They can discuss the show in episodes, providing in-depth reviews or interviews with cast members.

• Reviewers and Reactors: Influencers who specialize in reviewing TV shows and movies. They can create reaction videos or review episodes, generating buzz and encouraging their audience to watch the series.

• Indian-based Influencers: Since the campaign is focused on barter collaborations, targeting Indian influencers can help reach a local audience and create culturally relevant content.

Content Creation Ideas

• Behind-the-Scenes Content: Share exclusive behind-the-scenes footage or interviews with the cast to build excitement and provide fans with a deeper connection to the show.

• Character Spotlights: Create content that highlights different characters, their personalities, and their story arcs, encouraging viewers to relate to or root for them.

• Interactive Challenges: Launch social media challenges related to school life or themes from the show, encouraging fans to participate and share their own experiences.

• Live Watch Parties: Organize live watch parties with influencers, where they can watch episodes with their followers and provide live commentary or reactions.

• Fan Art and Story Contests: Encourage fans to create and share their own art or stories inspired by the show, with the chance to be featured on official social media channels.