Female, aged 25-40, located in Barcelona, specializing in floral design, active on Instagram and Pinterest.

Product Positioning

To effectively position a floral design brand in Barcelona, it is essential to highlight the unique aspects of the service. This could include emphasizing local sourcing of flowers, bespoke arrangements, and a focus on sustainability. The brand can leverage the vibrant culture of Barcelona, incorporating elements of local art and architecture into floral designs. Additionally, positioning the brand as a go-to for events such as weddings, corporate functions, and local festivals can create a strong market presence.

For new products, consider introducing seasonal collections that reflect the changing aesthetics of Barcelona, or themed arrangements that resonate with local traditions and celebrations. This approach can create a fresh angle that appeals to both locals and tourists.

Target Customers

The ideal customer profile for a floral design service in Barcelona may include:

• Event Planners: Professionals seeking unique floral arrangements for weddings, corporate events, and parties.

• Local Residents: Individuals looking for home decor or gifts, particularly those who appreciate artisanal and locally sourced products.

• Tourists: Visitors wanting to take a piece of Barcelona home with them, such as small arrangements or dried flowers that are easy to transport.

• Businesses: Companies looking to enhance their office spaces or host events with floral decor.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Local Lifestyle Influencers: These influencers can showcase floral arrangements in their daily lives, appealing to local residents and tourists alike. Their content can highlight the beauty of the arrangements in various settings around Barcelona.

• Event Planning Influencers: Influencers who specialize in event planning can demonstrate how floral designs enhance events, targeting both event planners and individuals planning personal celebrations.

• Sustainability Advocates: Influencers focused on eco-friendly living can promote the brand's commitment to sustainability, appealing to environmentally conscious consumers.

• Travel Influencers: Collaborating with travel influencers can help reach tourists, showcasing floral designs as a unique souvenir or gift option.

Content Creation Ideas

To engage the audience and promote the brand, consider the following content topics and ideas:

• Behind-the-Scenes Videos: Show the process of creating floral arrangements, highlighting the artistry and care involved.

• Seasonal Floral Trends: Create content around seasonal flowers and arrangements, educating customers on what’s in bloom and how to incorporate them into their lives.

• DIY Floral Arrangement Tutorials: Offer tutorials that encourage customers to create their own arrangements, fostering a sense of community and engagement.

• Customer Spotlights: Feature stories from satisfied customers showcasing how they used the floral designs in their events or homes.

• Collaborative Events: Host workshops or events with local artists or chefs, integrating floral design into broader cultural experiences.

These content ideas can help build a strong online presence and foster a community around the brand, increasing engagement and potential sales.