Influencers knowledgeable in freelancing, entrepreneurship, and startups, with a following that includes potential users of the platform. Active on LinkedIn, Twitter, Instagram, and YouTube.

Product Positioning

The product is an online work collaboration platform similar to Upwork and Fiverr, aimed at freelancers, business entrepreneurs, and startup founders. This platform can be positioned as a comprehensive solution for individuals looking to invest their time and co-found startups. It can emphasize unique features such as:

• Collaboration Tools: Highlight tools that facilitate seamless communication and project management.
• Networking Opportunities: Emphasize the platform's ability to connect like-minded professionals and potential co-founders.
• Investment in Time: Focus on the value of time investment and the potential for long-term partnerships and business growth.

Target Customers

Ideal Customer Profile

1. Freelancers: Individuals with specialized skills looking for project-based work and potential long-term collaborations.
2. Business Entrepreneurs: People with business ideas seeking skilled professionals to bring their vision to life.
3. Startup Founders: Individuals or teams looking for co-founders with complementary skills to help grow their startups.

Illustrative Examples

• A graphic designer looking for new projects and potential business partnerships.
• An entrepreneur with a tech startup idea seeking a developer to co-found the project.
• A marketing professional wanting to collaborate with a business strategist to launch a new venture.

Potential Influencer Matches

Types of Influencers

1. Industry Experts: Influencers who are well-known in the freelancing and startup communities. They can provide credibility and attract serious professionals to the platform.
2. Business Coaches and Mentors: Individuals who guide entrepreneurs and startups. Their endorsement can attract aspiring entrepreneurs and startup founders.
3. Successful Freelancers: Influencers who have made a name for themselves on platforms like Upwork and Fiverr. They can share their success stories and encourage others to join the new platform.
4. Tech Bloggers and Vloggers: Content creators who focus on tech and business tools. They can review the platform and highlight its unique features.

Content Creation Ideas

General Ideas

• Success Stories: Share testimonials and case studies of successful collaborations and projects completed on the platform.
• How-To Guides: Create content that helps users navigate the platform, optimize their profiles, and find the best matches for their needs.
• Feature Highlights: Showcase the unique tools and features of the platform through detailed blog posts, videos, and infographics.

Creative Ideas

• Collaboration Challenges: Launch a campaign where users share their collaboration stories and the best ones get featured or rewarded.
• Live Q&A Sessions: Host live sessions with industry experts and successful users to answer questions and provide insights on using the platform effectively.
• Behind-the-Scenes Content: Share the development journey of the platform, including interviews with the founders and team members.

By leveraging these strategies, the platform can effectively position itself in the market, attract the right target customers, and engage with influencers who can amplify its reach and credibility.