Micro o nano influencer, colombiano, en el nicho de comida o estilo de vida, que se conecte con la audiencia local y cree contenido auténtico.

Product Positioning

Piccolina gelateria's new summer flavor can be positioned as a refreshing and unique treat that embodies the essence of Colombian culture and culinary creativity. By emphasizing the use of local ingredients and traditional flavors, the brand can appeal to both locals and tourists seeking an authentic experience. Highlighting the artisanal aspect of the gelato, along with its seasonal availability, can create a sense of urgency and exclusivity.

To differentiate from competitors, the brand could focus on storytelling around the flavor's inspiration, perhaps linking it to local traditions or summer festivities. This narrative can enhance emotional engagement with the audience, making the product more relatable and desirable.

Target Customers

The ideal customer profile for Piccolina's new summer flavor includes:

• Food Enthusiasts: Individuals who actively seek out new culinary experiences and enjoy trying unique flavors. They are likely to share their experiences on social media.

• Local Residents: Colombians who appreciate local businesses and are interested in supporting artisanal products. They value authenticity and community engagement.

• Tourists: Visitors to Colombia looking for local delicacies and experiences that reflect the culture. They are often influenced by social media and seek recommendations from local influencers.

• Health-Conscious Consumers: Those who are interested in natural ingredients and artisanal products, often looking for guilt-free indulgences.

Potential Influencer Matches

1. Micro Influencers: These influencers typically have between 1,000 to 100,000 followers and often boast high engagement rates. They can create authentic content that resonates with their audience, making them ideal for promoting the new flavor. Their local focus can help reach the target customers effectively.

2. Food Bloggers: Influencers who specialize in food content can showcase the new flavor through detailed reviews, recipes, or taste tests. Their established credibility in the food niche can attract food enthusiasts and locals.

3. Lifestyle Influencers: Those who cover a broader range of topics, including food, travel, and culture, can integrate the gelato into their lifestyle content. This approach can appeal to a wider audience, including tourists and locals alike.

4. Cultural Influencers: Influencers who focus on Colombian culture can highlight the cultural significance of the new flavor, connecting it to local traditions and enhancing its appeal to both locals and visitors.

Content Creation Ideas

• Flavor Storytelling: Create a series of posts or videos that tell the story behind the new flavor, including its ingredients, inspiration, and the process of making it.

• Taste Test Challenges: Collaborate with influencers to host taste test challenges where they try the new flavor alongside other popular gelato flavors, encouraging audience interaction.

• Summer Vibes Campaign: Develop content that showcases the gelato in summer settings, such as beach outings or picnics, emphasizing its refreshing qualities.

• User-Generated Content: Encourage customers to share their experiences with the new flavor on social media, using a specific hashtag. This can create a community around the product and increase visibility.

• Behind-the-Scenes Content: Share videos or stories that take followers behind the scenes of the gelato-making process, highlighting the craftsmanship and quality ingredients used.

By leveraging these content ideas and influencer types, Piccolina gelateria can effectively promote its new summer flavor and engage with its target audience in a meaningful way.