Poker enthusiasts, professional players, or content creators active on YouTube, Instagram, or Twitch.

Product Positioning

The product or service being promoted is related to poker, which is a popular card game with a dedicated following. In the existing market, poker is often associated with skill, strategy, and entertainment. The brand can be positioned as a leader in the poker community by emphasizing its expertise, unique offerings, or innovative approach to the game. For new products, consider highlighting features that enhance the poker experience, such as advanced analytics tools, exclusive tournaments, or educational content for players of all levels.

Target Customers

The ideal customer profile for a poker-related product includes individuals who are passionate about poker, ranging from casual players to professional competitors. These customers are likely to be interested in improving their skills, staying updated on industry trends, and participating in poker events. Examples of target customers include:

• Amateur poker enthusiasts who play regularly with friends or online
• Professional poker players seeking advanced strategies and tools
• Fans of poker tournaments and events who follow the poker scene closely

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Professional Poker Players: These influencers have credibility and a strong following within the poker community. They can share insights, strategies, and personal experiences to engage their audience.

• Poker Streamers and Content Creators: Influencers who stream poker games or create poker-related content on platforms like Twitch or YouTube can reach a wide audience of poker enthusiasts.

• Lifestyle Influencers with a Focus on Gaming: These influencers can introduce poker to a broader audience by showcasing it as a fun and strategic game within the context of their lifestyle content.

Content Creation Ideas

To align with the brand and capture the interest of the target audience, consider the following content ideas:

• Poker Strategy Tutorials: Create a series of videos or articles that teach different poker strategies, catering to both beginners and advanced players.

• Behind-the-Scenes of Poker Tournaments: Offer exclusive content that provides a glimpse into the world of professional poker tournaments, including interviews with players and event highlights.

• Interactive Poker Challenges: Engage the audience with interactive challenges or competitions that encourage them to apply their poker skills and share their experiences on social media.

• Poker-Themed Lifestyle Content: Collaborate with influencers to create content that integrates poker into everyday life, such as hosting poker nights or discussing the game's impact on personal development.