Health, wellness, or lifestyle influencers in Chennai/Tamil Nadu, aged 18-35, active on Instagram/YouTube.

Product Positioning

The cold press oil brand can be positioned as a premium, health-focused product that emphasizes natural and traditional extraction methods. This positioning can appeal to consumers who are health-conscious and prefer organic and natural products. Highlighting the benefits of cold press oils, such as retaining nutrients and having a richer flavor, can differentiate the brand in the market.

Target Customers

The ideal customer profile includes:

• Health Enthusiasts: Individuals who prioritize health and wellness in their lifestyle choices. likely to be interested in the nutritional benefits of cold press oils.
• Culinary Enthusiasts: People who enjoy cooking and experimenting with flavors. They may appreciate the unique taste and quality of cold press oils.
• Eco-conscious Consumers: Customers who prefer sustainable and environmentally friendly products. The traditional extraction process of cold press oils can appeal to this group.

Potential Influencer Matches

• Health and Wellness Influencers: These influencers can effectively communicate the health benefits of cold press oils to their audience, which often includes health-conscious individuals.
• Food Bloggers and Chefs: Collaborating with food influencers who focus on cooking and recipes can showcase the culinary uses of the product.
• Eco-friendly Lifestyle Influencers: Influencers who promote sustainable living can highlight the natural and traditional aspects of the product.

Content Creation Ideas

• Recipe Videos: Create engaging videos featuring influencers using the cold press oil in various recipes, highlighting its flavor and health benefits.
• Health Tips and Benefits: Share content that educates the audience on the nutritional advantages of using cold press oils in their diet.
• Behind-the-Scenes: Offer a glimpse into the traditional extraction process, emphasizing the natural and authentic aspects of the product.
• Sustainability Stories: Collaborate with influencers to create content that focuses on the eco-friendly aspects of the product and its production process.