Influencers gamers y programadores, 18-35 años, Córdoba, Argentina, presencia en Instagram/Twitch.

Product Positioning

To effectively position a brand, product, or service in the market, it is essential to identify its unique selling propositions (USPs) and how they resonate with the target audience. For a product aimed at gamers and programmers in Córdoba, Argentina, the positioning could focus on aspects such as:

• Local Relevance: Emphasizing the connection to Córdoba, which can foster a sense of community and local pride.

• Tech-Savvy Appeal: Highlighting features that cater specifically to gamers and programmers, such as performance, compatibility with popular gaming platforms, or innovative software solutions.

• Engagement and Interaction: Creating opportunities for users to engage with the product through gaming events, coding competitions, or community forums.

Fresh angles could include collaborations with local gaming events or tech meetups to enhance visibility and credibility within the community.

Target Customers

The ideal customer profile for this campaign would include:

• Gamers: Individuals aged 18-35 who are passionate about gaming, often engage in online gaming communities, and are active on social media platforms like Twitch, YouTube, and Instagram.

• Programmers: Tech enthusiasts and professionals, typically aged 20-40, who are interested in software development, gaming technology, and coding. They often seek tools that enhance their productivity and creativity.

• Local Influencers: Individuals who have a strong following in Córdoba and can connect with both gamers and programmers, fostering a sense of local identity.

Illustrative examples of target customers could be:

• A 25-year-old gamer who streams gameplay on Twitch and engages with followers on social media.

• A 30-year-old software developer who shares coding tutorials and tech reviews on YouTube.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Gaming Influencers: Streamers and content creators who focus on gaming. They can showcase the product in action, providing authentic reviews and gameplay experiences that resonate with their audience.

• Tech Influencers: Programmers and tech enthusiasts who create content around software development and technology trends. They can highlight the product's technical features and benefits, appealing to a more niche audience.

• Local Influencers: Influencers based in Córdoba who have a strong connection with the local community. They can help promote the product through localized content, making it more relatable to the target audience.

Each type of influencer can leverage their platforms to create engaging content that speaks directly to the interests and needs of the target customers.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content topics and ideas:

• Live Streaming Events: Host gaming tournaments or coding challenges where influencers can participate and engage with their audience in real-time.

• Tutorials and How-To Videos: Create content that showcases the product's features, such as gaming tips, programming hacks, or product demonstrations.

• Behind-the-Scenes Content: Share insights into the development process, interviews with creators, or a day in the life of a gamer/programmer.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the product on social media, using a specific hashtag to create a sense of community.

• Collaborative Projects: Partner with influencers to create unique content, such as a series of videos or a podcast discussing gaming and programming trends.

These ideas can help generate buzz and foster a deeper connection with the target audience, increasing the likelihood of a successful marketing campaign.