Angolan influencers, both male and female, aged 18-45, active on Instagram, Twitter, and Facebook, posting about social issues, politics, and activism.

Product Positioning

The brand or product in question appears to be focused on social issues, politics, and activism within Angola. This positioning aligns with a socially conscious and politically engaged market. The brand can leverage the growing interest in social justice, political reform, and community activism to create a strong presence in the market. By aligning with influencers who are vocal about these issues, the brand can establish itself as a thought leader and advocate for change.

Target Customers

The ideal customer profile includes:

• Young Adults (18-35 years old): This demographic is typically more engaged in social and political issues and is active on social media platforms.
• Socially Conscious Individuals: People who are passionate about social justice, political reform, and activism.
• Urban Residents: Individuals living in urban areas where political and social issues are more pronounced and discussed.
• Educated Professionals: Those with higher education levels who are more likely to engage in discussions about social and political matters.

Illustrative Examples

1. A 25-year-old university student in Luanda who participates in local activism and follows political news closely.
2. A 30-year-old professional working in a non-profit organization focused on social justice.
3. A 22-year-old social media enthusiast who shares content related to political reforms and community activism.

Potential Influencer Matches

Types of Influencers

1. Activists and Community Leaders: Individuals who are actively involved in social and political movements. They can provide authentic and passionate endorsements.
2. Political Commentators: Influencers who analyze and comment on political events and issues. They can reach an audience that is deeply interested in political discourse.
3. Social Media Advocates: Influencers who use their platforms to raise awareness about social issues. They can engage a broader audience through compelling storytelling and advocacy.

Enriched Requirements

• Location: Influencers based in Angola or with a significant Angolan following.
• Engagement: High engagement rates on posts related to social issues, politics, and activism.
• Authenticity: A genuine commitment to the causes they promote, demonstrated through consistent and impactful content.

Content Creation Ideas

General Ideas

1. Interviews and Discussions: Host live sessions or recorded interviews with local activists, political analysts, and community leaders.
2. Awareness Campaigns: Create campaigns that highlight specific social issues or political events, encouraging followers to take action.

Creative Ideas

1. Documentary Series: Collaborate with influencers to produce a mini-documentary series on pressing social issues in Angola, featuring real stories and expert insights.
2. Interactive Polls and Q&A Sessions: Use social media features like polls and Q&A sessions to engage the audience in discussions about current political and social topics.
3. User-Generated Content: Encourage followers to share their own stories and experiences related to activism and social issues, creating a sense of community and shared purpose.

By leveraging these strategies, the brand can effectively reach and engage its target audience, fostering a community of socially and politically conscious individuals.