Local influencers from Long Island, NY, golf influencers, and athletes who are active on Instagram, TikTok, and YouTube. Influencers should have a strong presence in the golf community and be able to create engaging content featuring the brand's hats.

Product Positioning

Your small hat brand company on Long Island, NY, specializes in unique designs and custom orders. This positions your brand as a niche, local business with a focus on personalized and high-quality products. In the existing market, your brand can be positioned as a premium, bespoke hat provider that caters to both fashion-conscious individuals and those looking for custom, one-of-a-kind pieces. Emphasizing the local craftsmanship and the ability to create custom designs can set your brand apart from mass-produced alternatives.

Target Customers

The ideal customer profile for your brand includes:

• Local Residents: People living in Long Island, NY, who appreciate local businesses and unique, handcrafted products.
• Golf Enthusiasts: Golfers who are looking for stylish and functional hats to wear on the course.
• Athletes: Individuals involved in various sports who need high-quality, comfortable headwear.
• Fashion-Conscious Individuals: People who are interested in unique, custom-designed hats to complement their personal style.

Illustrative Examples

1. John, 45, Long Island Resident: John is a local business owner who loves supporting other local businesses. He enjoys golfing on weekends and is always on the lookout for stylish, functional hats to wear on the course.
2. Sarah, 30, Fashion Blogger: Sarah is a fashion influencer who loves unique, custom-designed accessories. She frequently shares her outfits on social media and is always looking for new brands to feature.
3. Mike, 25, Amateur Athlete: Mike is an amateur athlete who participates in various sports. He values high-quality, comfortable headwear that can withstand intense physical activity.

Potential Influencer Matches

Local Influencers

• Local Lifestyle Bloggers: Influencers who focus on local events, businesses, and lifestyle in Long Island, NY. They can help promote your brand to the local community.
• Local Fashion Influencers: Fashion influencers based in Long Island who can showcase your unique designs and custom orders to their followers.

Golf Influencers

• Golf Enthusiasts: Influencers who create content around golfing tips, equipment reviews, and golf course experiences. They can highlight the functionality and style of your hats on the golf course.
• Professional Golfers: Athletes who participate in golf tournaments and have a significant following. Their endorsement can lend credibility and visibility to your brand.

Athletes

• Sports Influencers: Athletes who participate in various sports and have a strong social media presence. They can demonstrate the durability and comfort of your hats during physical activities.
• Fitness Influencers: Influencers who focus on fitness and active lifestyles. They can promote your hats as part of their workout gear.

Content Creation Ideas

General Ideas

• Behind-the-Scenes: Share the process of designing and creating your hats, emphasizing the craftsmanship and attention to detail.
• Customer Testimonials: Feature satisfied customers wearing your hats and sharing their experiences.
• Local Events: Participate in local events and markets, and create content around your involvement in the community.

Creative Ideas

• Golf Course Fashion: Collaborate with golf influencers to create a series of posts or videos showcasing your hats on the golf course, highlighting their style and functionality.
• Custom Design Showcase: Create a mini-series featuring the creation of custom hat designs for specific customers or influencers, from initial concept to finished product.
• Athlete Endorsements: Partner with athletes to create content that shows them wearing your hats during training sessions, competitions, and everyday activities, emphasizing the hats' comfort and performance.

By leveraging these strategies, you can effectively reach your target audience and build a strong brand presence in both the local and broader markets.