Beauty, makeup, lifestyle influencers aged 18-30 in North America with engaging content.

Product Positioning

The setting powder is a staple in the makeup industry, particularly for those seeking a matte finish and long-lasting makeup wear. As a famous makeup brand, the product can be positioned as a must-have for achieving a flawless, professional look. Emphasizing its quality, ease of use, and compatibility with various skin types can differentiate it from competitors. Highlighting its benefits, such as oil control and a smooth finish, will appeal to makeup enthusiasts and professionals alike.

Target Customers

The ideal customer profile includes young individuals, likely aged 18-30, who are interested in beauty and makeup trends. They are active on social media platforms like Instagram, TikTok, and YouTube, where they follow beauty influencers and seek inspiration for their makeup routines. These customers value authenticity, inclusivity, and products that enhance their personal style.

Examples of target customers:

• College students who enjoy experimenting with makeup and sharing their looks online.
• Young professionals who need reliable makeup products for daily wear.
• Beauty enthusiasts who follow the latest trends and seek high-quality products.

Potential Influencer Matches

1. Beauty Gurus: Influencers who specialize in makeup tutorials and product reviews. They can demonstrate the setting powder's effectiveness and versatility in various makeup looks.

2. Lifestyle Influencers: Those who incorporate beauty into their broader lifestyle content. They can showcase the product as part of their daily routine, appealing to followers interested in holistic lifestyle tips.

3. Micro-Influencers: Individuals with smaller, highly engaged audiences. They often have a more personal connection with their followers, which can lead to higher trust and conversion rates.

Content Creation Ideas

• Tutorial Videos: Step-by-step guides on how to use the setting powder for different skin types and makeup styles. These can be shared on platforms like YouTube and Instagram.

• Before and After Comparisons: Visual content showing the difference the setting powder makes in makeup longevity and finish.

• User-Generated Content Campaigns: Encourage customers to share their own makeup looks using the setting powder, creating a community-driven marketing approach.

• Collaborations with Makeup Artists: Partner with professional makeup artists to create content that highlights the product's performance in professional settings, such as photoshoots or events.