Parents, homeschool bloggers, teachers, or individuals creating educational content. Focus on those with experience or expertise in ADHD, Autism, or SEN. Active on platforms like blogs, YouTube, Instagram, Facebook, or Pinterest. Authentic and engaging content that resonates with parents and educators.

Product Positioning

Given the focus on parents, homeschool blogs, teachers, education content, and ADHD/Autism/SEN support, the product or service would be best positioned as a tool or resource that supports learning and development, particularly for children with diverse learning needs. This could include educational toys, online learning platforms, assistive technology, or specialized tutoring services. A fresh angle could be to emphasize the product's ability to foster independence and self-advocacy skills in children, rather than solely focusing on academic achievement.

Target Customers

The ideal customer profile includes:

• Parents of children with ADHD, Autism, or other SEN: These parents are actively seeking resources and strategies to support their child's learning and development. They are often highly engaged in their child's education and willing to invest in products or services that can make a positive difference. Example: A mother of an 8-year-old with ADHD who is looking for engaging learning tools to help her son focus and succeed in school.
• Homeschooling parents: These parents are responsible for their child's entire education and are constantly looking for new and innovative ways to teach and engage their children. They value high-quality educational resources and are often active in online communities. Example: A homeschooling mother of three who is looking for a comprehensive curriculum that can be adapted to meet the needs of her children.
• Teachers: Teachers are always looking for new and effective ways to reach their students, particularly those with diverse learning needs. They are often influential in recommending products and services to parents. Example: A special education teacher who is looking for assistive technology to help her students with reading and writing.

Potential Influencer Matches

• Parenting bloggers/vloggers: These influencers have a large and engaged audience of parents who trust their recommendations. They can promote the product through reviews, tutorials, and sponsored content.
• Homeschooling bloggers/vloggers: These influencers have a niche audience of homeschooling parents who are actively seeking educational resources. They can promote the product through curriculum reviews, project ideas, and how-to videos.
• Special education teachers/therapists: These influencers have expertise in working with children with diverse learning needs. They can promote the product through professional development workshops, online courses, and social media content.
• ADHD/Autism advocates: These influencers have a personal connection to ADHD or Autism and can share their experiences with the product. They can promote the product through personal stories, testimonials, and social media campaigns.

Content Creation Ideas

• General Ideas:

  • Blog posts or videos on how to use the product to support specific learning goals.
  • Case studies showcasing how the product has helped children with diverse learning needs.
  • Interviews with experts in education and special education.
  • Social media campaigns featuring user-generated content.

• Creative Ideas:

  • A series of animated videos explaining complex educational concepts in a simple and engaging way.
  • A virtual reality experience that allows users to simulate the challenges faced by children with ADHD or Autism.
  • A collaborative project with influencers to create a free resource for parents and teachers.
  • A social media challenge that encourages users to share their own tips and strategies for supporting children with diverse learning needs.