Micro-influencers who create content about pasta recipes and kitchen needs, with a primarily USA-based audience.

The ideal customer profile for this campaign would be:

• Pasta Enthusiasts: Individuals who love cooking and eating pasta. They are always on the lookout for new pasta recipes and cooking tips.
• Home Cooks: People who enjoy cooking at home and are interested in kitchen gadgets and tools that make cooking easier and more enjoyable.
• Foodies: Individuals who have a passion for food and enjoy exploring different cuisines, especially Italian cuisine.
• Age Group: Primarily adults aged 25-45, as they are more likely to be interested in cooking and kitchen products.
• Location: Mostly based in the USA, as specified in the query.

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Recipe Tutorials: Step-by-step video tutorials on how to make different pasta dishes using the product. This can include traditional recipes as well as creative and unique pasta dishes.
• Kitchen Hacks: Tips and tricks for making pasta cooking easier and more efficient using the product. This can include time-saving techniques and innovative uses for kitchen tools.
• Pasta Challenges: Fun and engaging challenges where influencers create their own pasta recipes and encourage their followers to do the same. This can create a sense of community and engagement around the product.
• Behind-the-Scenes: Behind-the-scenes content showing the influencer's kitchen setup and how they use the product in their daily cooking routine.
• Collaborations: Collaborate with other influencers or brands to create joint content, such as cooking competitions or recipe swaps, to reach a wider audience.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and interest in its products.