Influencers who specialize in real estate investing, property management, and renovation projects. They should have a strong presence on platforms like Instagram, YouTube, and TikTok, and regularly share content related to real estate investment tips, property management advice, and renovation projects.

The product in question helps source, renovate, lease, and manage properties, positioning it as a comprehensive solution for real estate investors. This product can be marketed as a one-stop-shop for individuals looking to enter the real estate market or streamline their existing property management processes. The unique selling proposition (USP) lies in its all-encompassing nature, which simplifies the complex and often fragmented process of real estate investing.

The ideal customer profile for this product includes:

1. New Real Estate Investors: Individuals who are new to real estate investing and need guidance and tools to start their journey.
2. Experienced Investors: Investors who already own properties but are looking for more efficient ways to manage and expand their portfolios.
3. Property Managers: Professionals who manage multiple properties and need a streamlined solution to handle sourcing, renovation, leasing, and management.
4. Busy Professionals: Individuals with disposable income who are interested in real estate as a passive income source but lack the time to manage the details.

Illustrative examples:

• A young professional in their 30s looking to diversify their investment portfolio.
• A retiree seeking to invest in real estate for steady income.
• A small business owner wanting to invest in commercial properties.

General Ideas

• Tutorial Videos: Step-by-step guides on how to use the product for sourcing, renovating, leasing, and managing properties.
• Success Stories: Case studies and testimonials from users who have successfully used the product to grow their real estate portfolios.
• Webinars and Live Q&A: Interactive sessions where influencers can discuss real estate investing and demonstrate how your product can help.

Creative Ideas

• Before and After Renovation Series: Collaborate with DIY and home renovation influencers to create a series showcasing property transformations using your product.
• Investment Challenges: Partner with real estate influencers to create a challenge where they use your product to find and renovate a property within a set budget and timeframe.
• Financial Freedom Journey: Document an influencer's journey to financial independence through real estate investing, highlighting how your product plays a crucial role.

By leveraging these strategies, you can effectively position your product in the market, reach your target customers, and create engaging content that resonates with your audience.