Lifestyle, tech, or sustainability influencers aged 20-40, male or female, urban-based, with a focus on aesthetics and sustainability.

Product Positioning

Aulumu's brand positioning centers around high-quality, aesthetically pleasing, and functional accessories that cater to modern mobile and laptop lifestyles. To effectively position Aulumu in the market, it can emphasize its commitment to sustainability and uniqueness, appealing to consumers who value both style and environmental consciousness.

Fresh angles for the brand could include:

• Sustainability Focus: Highlighting eco-friendly materials and production processes to attract environmentally conscious consumers.

• Customization Options: Offering personalized designs or limited-edition collections to enhance the uniqueness factor.

• Lifestyle Integration: Positioning products as essential accessories for various lifestyles, such as remote work, travel, or minimalism, to broaden appeal.

Target Customers

The ideal customer profile for Aulumu includes:

• Young Professionals: Individuals aged 25-35 who work remotely or in tech-related fields, valuing both functionality and aesthetics in their accessories.

• Students: College students who prioritize stylish yet practical accessories for their laptops and mobile devices.

• Eco-Conscious Consumers: Shoppers who actively seek sustainable products and are willing to invest in high-quality, environmentally friendly accessories.

• Tech Enthusiasts: Individuals who are passionate about the latest technology and accessories that enhance their digital experiences.

Potential Influencer Matches

To effectively reach the target customers, Aulumu should consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase how Aulumu products fit seamlessly into daily life, emphasizing both style and functionality.

• Tech Reviewers: Influencers who specialize in technology can provide in-depth reviews of Aulumu's products, highlighting their features and benefits to a tech-savvy audience.

• Sustainability Advocates: Collaborating with influencers who focus on eco-friendly living can help reinforce Aulumu's commitment to sustainability and attract environmentally conscious consumers.

• Fashion Influencers: These influencers can highlight the aesthetic appeal of Aulumu's products, showcasing them as fashionable accessories that complement various outfits.

Content Creation Ideas

To engage the target audience and promote Aulumu's products, consider the following content topics and ideas:

• "Day in the Life" Videos: Showcasing how Aulumu products enhance daily routines for different customer profiles, such as remote workers or students.

• Sustainability Stories: Sharing behind-the-scenes content about the sustainable materials and processes used in Aulumu's products.

• User-Generated Content Campaigns: Encouraging customers to share their unique ways of using Aulumu products on social media, fostering community engagement.

• Style Guides: Creating content that demonstrates how to style Aulumu accessories with various outfits or for different occasions.

• Tech Tips: Offering advice on how to optimize mobile and laptop setups, integrating Aulumu products as essential tools for productivity.

These strategies can help Aulumu effectively connect with its target audience and enhance brand visibility in the market.