Switzerland-based influencers with a focus on sustainability, active on Instagram/YouTube, any gender, eco-conscious.

Product Positioning

The brand is focused on sustainability, which is a growing trend in many markets, including Switzerland. Positioning the product as eco-friendly and ethically produced can appeal to environmentally conscious consumers. Highlighting the product's unique sustainable features and its impact on reducing carbon footprint can differentiate it from competitors. Emphasizing local production or sourcing can also resonate well with Swiss consumers who value quality and sustainability.

Target Customers

The ideal customer profile includes environmentally conscious individuals who prioritize sustainability in their purchasing decisions. These customers are likely to be educated, middle to upper-middle class, and interested in lifestyle choices that reflect their values. Examples include:

• Young professionals in urban areas who are interested in sustainable living
• Families looking to reduce their environmental impact
• Eco-conscious millennials and Gen Z consumers who are active on social media

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Sustainability Advocates: Influencers who focus on eco-friendly living and sustainable practices. They can authentically promote the product's sustainable features to their audience.

• Lifestyle Bloggers: Influencers who cover topics like minimalism, eco-friendly home decor, and sustainable fashion. They can integrate the product into their content seamlessly.

• Local Swiss Influencers: Influencers based in Switzerland who have a strong local following. They can emphasize the product's relevance to Swiss consumers and its local impact.

Content Creation Ideas

• Sustainability Challenges: Create a series of challenges that encourage followers to adopt sustainable practices, featuring the product as a key component.

• Behind-the-Scenes Content: Showcase the production process, highlighting sustainable practices and materials used.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the product, using a specific hashtag to create a community around sustainability.

• Collaborative Giveaways: Partner with other sustainable brands for giveaways, increasing reach and engagement.

These strategies can help position the product effectively in the market and engage the target audience through relevant influencers.