Influencers with a passion for art, culture, and travel, ideally aged 25-45, located in or connected to Australia, active on Instagram and YouTube.

Product Positioning

The product in question is an Aboriginal art gallery, which can be positioned as a unique cultural and artistic experience within the tourism industry. This gallery can be marketed as a destination that offers visitors an opportunity to engage with authentic Aboriginal art and culture, providing a deeper understanding and appreciation of Indigenous heritage. By emphasizing the exclusivity and cultural significance of the artworks, the gallery can attract tourists interested in cultural enrichment and unique experiences.

Target Customers

The ideal customer profile includes tourists who are culturally curious and interested in art and history. These individuals are likely to be:

• Art enthusiasts who appreciate and collect unique and culturally significant pieces.
• Cultural tourists seeking to learn about and experience Indigenous cultures.
• Educated travelers who value authentic and educational experiences.
• International tourists looking for unique souvenirs and experiences to share.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Cultural Influencers: Individuals who focus on promoting cultural experiences and heritage. They can highlight the gallery's unique offerings and share stories about the significance of Aboriginal art.

• Art Influencers: Art critics, curators, or artists who have a following interested in art and exhibitions. They can provide expert insights and reviews of the gallery's collection.

• Travel Influencers: Bloggers or vloggers who specialize in travel and tourism. They can showcase the gallery as a must-visit destination in their travel itineraries.

• Indigenous Influencers: Aboriginal influencers who can authentically represent and promote the gallery, adding credibility and cultural context to the promotion.

Content Creation Ideas

• Virtual Gallery Tours: Create video content that offers virtual tours of the gallery, highlighting key pieces and their stories.

• Artist Interviews: Feature interviews with Aboriginal artists whose works are displayed in the gallery, providing insights into their creative processes and cultural significance.

• Cultural Workshops: Promote workshops or events hosted by the gallery that allow visitors to engage with Aboriginal art and culture hands-on.

• Behind-the-Scenes Content: Share behind-the-scenes content of the gallery's operations, including the curation process and the stories behind acquiring certain pieces.

• User-Generated Content Campaigns: Encourage visitors to share their experiences and favorite artworks on social media, using a specific hashtag to create a community around the gallery.

These content ideas can help create engaging and shareable content that resonates with the target audience and enhances the gallery's visibility and appeal.