Travel enthusiasts, tech-savvy, aged 18-35, based in the USA, active on Instagram/YouTube.

Product Positioning

The product or service being promoted appears to be related to travel and internet connectivity, focusing on staying connected while traveling and finding secure Wi-Fi connections. In the existing market, this can be positioned as a solution for travelers who prioritize reliable and secure internet access. The brand can emphasize convenience, security, and the ability to stay connected seamlessly across different locations. A fresh angle could be highlighting the importance of digital nomadism and remote work, appealing to those who work while traveling.

Target Customers

The ideal customer profile includes:

• Frequent Travelers: Individuals who travel often for leisure or business and require consistent internet access.
• Digital Nomads: Professionals who work remotely and need reliable internet connections to maintain productivity.
• Tech-Savvy Individuals: People who are knowledgeable about technology and prioritize secure internet connections.
• Travel Enthusiasts: Those who enjoy exploring new places and sharing their experiences online.

Illustrative examples include a business consultant who travels for work, a travel blogger documenting their journeys, or a remote software developer working from various locations.

Potential Influencer Matches

• Micro-Influencers in Travel: Influencers with 2,000 to 20,000 followers who focus on travel content. They can authentically share their experiences with staying connected while traveling, resonating with the target audience.

• Tech and Lifestyle Bloggers: Influencers who cover technology and lifestyle topics, providing tips on secure internet connections and tech solutions for travelers.

• Digital Nomad Influencers: Individuals who embody the digital nomad lifestyle, sharing insights on maintaining productivity and connectivity on the go.

These influencers can effectively reach the target customers by showcasing real-life scenarios and practical tips related to the product or service.

Content Creation Ideas

• Travel Diaries: Influencers can create vlogs or blog posts documenting their travel experiences, highlighting how they stay connected and secure online.

• Tech Tips for Travelers: Content focused on providing practical advice for finding secure Wi-Fi connections and using technology to enhance travel experiences.

• Remote Work Stories: Sharing personal stories or interviews with digital nomads about how they manage work and travel, emphasizing the role of reliable internet access.

• Interactive Challenges: Engaging followers with challenges or contests related to travel and connectivity, encouraging user-generated content and participation.

These content ideas align with the brand's focus and have the potential to engage and resonate with the target audience.