Influencers should be male or female, aged 25-45, with expertise in woodworking, carpentry, or DIY projects. They should have a strong presence on platforms like Instagram, YouTube, or TikTok.

Product Positioning

In the woodworking market, positioning can focus on craftsmanship, sustainability, and innovation. Highlighting the quality of materials used, the skill involved in woodworking, and the unique designs can attract a niche audience. For new products, consider emphasizing eco-friendly practices or customizable options that cater to individual preferences. This approach can differentiate the brand in a competitive landscape where consumers are increasingly valuing sustainability and personalization.

Target Customers

The ideal customer profile for woodworking products includes:

• Hobbyists and DIY Enthusiasts: Individuals who enjoy woodworking as a pastime and seek high-quality tools and materials to enhance their projects.

• Homeowners: People looking to improve their living spaces with custom furniture or decor items, often valuing unique, handcrafted pieces.

• Professionals: Carpenters and builders who require reliable tools and materials for their work, often seeking brands known for durability and performance.

• Eco-conscious Consumers: Customers who prioritize sustainable products and are willing to invest in environmentally friendly options.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Woodworking Experts: Influencers who specialize in woodworking techniques and projects can provide credibility and attract hobbyists and professionals alike.

• DIY and Home Improvement Influencers: These influencers can showcase how woodworking products can be integrated into home projects, appealing to homeowners and DIY enthusiasts.

• Sustainability Advocates: Influencers focused on eco-friendly living can help promote sustainable woodworking practices and products, attracting eco-conscious consumers.

• Craft and Artisan Influencers: Collaborating with artisans who emphasize craftsmanship can resonate with customers looking for unique, handcrafted items.

Content Creation Ideas

To engage the target audience and promote the brand, consider the following content topics and ideas:

• Tutorial Videos: Create step-by-step guides on woodworking techniques, showcasing the use of specific tools or materials.

• Project Showcases: Feature completed projects that highlight the versatility and quality of the products, encouraging viewers to try similar projects.

• Sustainability Stories: Share content about the sourcing of materials and the brand's commitment to eco-friendly practices, appealing to environmentally conscious consumers.

• User-Generated Content Campaigns: Encourage customers to share their woodworking projects using the brand's products, fostering community engagement and showcasing real-life applications.

• Behind-the-Scenes Content: Provide insights into the craftsmanship and design process, helping to build a connection with the audience and enhance brand authenticity.