YouTube influencers who create content about study or college/university life, relatable to students, possibly aged 18-25.

Product Positioning

The product or service being promoted is likely related to education, study, or college/university life. In the existing market, this can be positioned as a resource or tool that enhances the educational experience, supports academic success, or provides insights into student life. The brand can leverage the growing interest in educational content and the desire for authentic student experiences to connect with its audience.

Target Customers

The ideal customer profile includes:

• High School Students: Individuals preparing for college and seeking insights into university life.
• College Students: Current students looking for study tips, campus life experiences, and academic resources.
• Parents of Students: Parents interested in understanding the college experience to better support their children.
• Educational Enthusiasts: Individuals interested in lifelong learning and educational content.

Examples include a high school senior researching potential universities, a college freshman adjusting to campus life, or a parent exploring ways to support their child's academic journey.

Potential Influencer Matches

• Educational YouTubers: Influencers who create content focused on study tips, academic success, and educational resources. They can effectively reach high school and college students by providing valuable insights and advice.

• Student Vloggers: Current college students who share their daily life, experiences, and challenges. They offer an authentic perspective on university life, appealing to prospective and current students.

• Lifestyle Influencers with an Academic Focus: Influencers who blend lifestyle content with educational themes, appealing to both students and parents interested in a holistic view of student life.

Content Creation Ideas

• Study Tips and Hacks: Videos that provide practical advice on effective study techniques, time management, and exam preparation.

• Day in the Life of a College Student: Vlogs that showcase a typical day on campus, including classes, extracurricular activities, and social interactions.

• Campus Tours and Reviews: Content that explores different universities, highlighting their unique features, facilities, and student culture.

• Q&A Sessions with Students: Interactive videos where current students answer questions from prospective students about college life, academics, and personal experiences.

• Collaborative Projects with Professors or Alumni: Content that features interviews or discussions with faculty members or successful alumni, offering insights into academic and career opportunities.