Beauty influencers with a focus on affordable and sustainable makeup, having a following count of 20k or under.

Product Positioning

The product in question is affordable, sustainably made makeup. This positions the brand in the intersection of budget-friendly beauty products and eco-conscious consumerism. The unique selling proposition (USP) here is the combination of affordability and sustainability, which can appeal to a broad audience looking for quality makeup that aligns with their values without breaking the bank.

Target Customers

The ideal customer profile for this product includes:

• Eco-conscious Consumers: Individuals who prioritize sustainability and are looking for products that are environmentally friendly.
• Budget-conscious Beauty Enthusiasts: People who love makeup but are mindful of their spending.
• Young Adults and Teens: Younger demographics who are often more aware and concerned about environmental issues and are active on social media.
• Ethical Shoppers: Consumers who prefer to support brands that are transparent about their production processes and ethical standards.

Illustrative examples:

• A college student who is passionate about environmental issues and is looking for affordable makeup options.
• A young professional who wants to maintain a beauty routine without compromising on sustainability.
• A teenager who follows beauty trends on social media and is influenced by eco-friendly practices.

Potential Influencer Matches

Micro-Influencers (10k-20k followers)

Micro-influencers often have a highly engaged audience and can create a sense of trust and authenticity. They are ideal for promoting niche products like sustainably made makeup.

Eco-Beauty Influencers

These influencers focus on sustainable and eco-friendly beauty products. Their followers are likely to be interested in affordable, sustainable makeup options.

Budget Beauty Influencers

Influencers who specialize in affordable beauty products can highlight the cost-effectiveness of the makeup while emphasizing its sustainable aspects.

Young Lifestyle Influencers

Young influencers who share their daily lives, including beauty routines, can seamlessly integrate the product into their content, making it relatable to their audience.

Content Creation Ideas

Product Reviews and Tutorials

Influencers can create detailed reviews and makeup tutorials using the products, showcasing their quality and performance.

Sustainability Challenges

Influencers can participate in or create challenges that focus on using sustainable products, encouraging their followers to make eco-friendly choices.

Behind-the-Scenes Content

Sharing the story behind the brand, including the sustainable practices and ethical production processes, can create a deeper connection with the audience.

Before and After Transformations

Showcasing the effectiveness of the makeup through before and after transformations can visually demonstrate the product's quality.

Giveaways and Contests

Running giveaways and contests can increase engagement and attract new followers who are interested in sustainable beauty products.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and promote its unique value proposition of affordable, sustainably made makeup.