Women aged 18-35 from Indore, India, focusing on beauty, skincare, and wellness, active on Instagram and YouTube.

Positioning

The product is positioned within the beauty and skincare industry, specifically focusing on herbal skincare solutions. Given the location, Indore, India, the brand can leverage the growing trend of natural and organic beauty products. The product can be marketed as a premium, eco-friendly, and health-conscious choice for consumers who are increasingly aware of the benefits of herbal ingredients.

Target Customers

The ideal customer profile includes:

• Young Adults (18-35 years): Individuals who are conscious about their skin health and prefer natural products over chemical-based ones.
• Health Enthusiasts: People who are inclined towards a holistic lifestyle and prefer using products that align with their values of sustainability and natural living.
• Women: Primarily targeting women who are the major consumers in the beauty and skincare market.
• Urban Residents: Individuals living in urban areas like Indore who have access to a variety of beauty products and are willing to try new, innovative solutions.

Illustrative examples:

• A 25-year-old woman working in a corporate job in Indore, who prefers using herbal products to maintain her skin health.
• A 30-year-old fitness enthusiast who believes in using natural products for overall well-being.
• A 22-year-old college student who is influenced by social media trends and prefers eco-friendly beauty products.

Potential Influencer Matches

• Beauty Bloggers/Vloggers: Influencers who specialize in beauty and skincare routines. They can create detailed reviews and tutorials on how to use the herbal skincare products.
• Health and Wellness Influencers: These influencers can highlight the benefits of using natural and herbal products as part of a healthy lifestyle.
• Local Influencers from Indore: Influencers who have a strong local following in Indore can help in creating a more personalized and relatable connection with the target audience.
• Micro-Influencers: Influencers with a smaller but highly engaged following can provide authentic and trustworthy reviews, which can be more impactful for niche products like herbal skincare.

Content Creation Ideas

• Product Reviews and Tutorials: Detailed reviews and step-by-step tutorials on how to use the products effectively.
• Before and After Comparisons: Showcasing the results of using the herbal skincare products over a period of time.
• User Testimonials: Sharing real-life experiences and testimonials from satisfied customers.
• Herbal Ingredient Spotlights: Educational content focusing on the benefits of specific herbal ingredients used in the products.
• Skincare Routines: Creating content around daily or weekly skincare routines incorporating the herbal products.
• Collaborative Giveaways: Partnering with influencers for giveaways to increase product visibility and engagement.
• Live Q&A Sessions: Hosting live sessions with influencers to answer audience questions about skincare and the benefits of herbal products.

By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong market presence in Indore, India.