Beauty enthusiasts who create content related to makeup, skincare, and haircare. They should have an engaged following of 1k to 10k on Instagram.

The user's query is focused on finding beauty influencers on Instagram with a follower count between 1k to 10k. This suggests that the product or service being promoted is likely related to the beauty industry. Given the follower range, the brand may be looking to engage with micro-influencers who have a more engaged and niche audience.

Market Positioning

In the beauty industry, micro-influencers are often seen as more authentic and relatable compared to macro-influencers. They tend to have higher engagement rates and a more loyal following. The brand can position itself as a community-focused, authentic, and relatable option in the beauty market by leveraging these influencers.

Ideal Customer Profile

The ideal customer for this campaign would likely be:

• Age Group: 18-35 years old
• Gender: Predominantly female
• Interests: Beauty, skincare, makeup, and self-care
• Behavior: Active on social media, particularly Instagram; follows beauty trends and influencers; values authenticity and peer recommendations

Illustrative Examples

1. Young Professionals: Women in their mid-20s who are looking for beauty products that fit into their busy lifestyles.
2. College Students: Younger women who are exploring beauty products and are influenced by social media trends.
3. Beauty Enthusiasts: Individuals who are passionate about makeup and skincare and are always on the lookout for new products to try.

General Ideas

1. Product Reviews: Influencers can create detailed reviews of the product, highlighting its features, benefits, and personal experiences.
2. Tutorials: Step-by-step makeup or skincare tutorials using the product, showing followers how to incorporate it into their routines.
3. Before and After: Visual content showing the results of using the product over a period of time.

Creative Ideas

1. Challenges: Create a beauty challenge that influencers can participate in and encourage their followers to join, creating a viral effect.
2. Behind-the-Scenes: Share behind-the-scenes content of how the product is made, giving followers an inside look at the brand's story and values.
3. Collaborative Giveaways: Partner with multiple micro-influencers for a collaborative giveaway, increasing reach and engagement across different follower bases.

By focusing on these strategies, the brand can effectively leverage micro-influencers to create authentic, engaging, and impactful content that resonates with their target audience.