Influencers should be female, aged 30-50, with a boho style and good fashion sense. They should have a follower count between 40k to 200k and create content related to fashion and lifestyle.

Product Positioning

To effectively position the brand or product in the market, it is essential to emphasize its unique selling propositions that resonate with the target demographic of women aged 30 to 50. This age group often seeks authenticity, practicality, and style in their fashion choices. The brand can be positioned as a go-to source for bohemian-inspired fashion that combines comfort with a chic aesthetic, appealing to women who appreciate a no-nonsense approach to style. Highlighting sustainable practices or ethical sourcing can also enhance the brand's appeal, as this demographic increasingly values responsible consumption.

Target Customers

The ideal customer profile includes:

• Fashion-Conscious Moms: Women in their 30s who are balancing family life and personal style, looking for versatile outfits that can transition from day to night.

• Career Women: Women aged 40-50 who appreciate stylish yet professional attire that reflects their personality while maintaining a polished look.

• Lifestyle Enthusiasts: Women who enjoy travel, wellness, and outdoor activities, seeking comfortable yet fashionable clothing that fits their active lifestyles.

These customers are likely to engage with brands that reflect their values and lifestyle choices, making them ideal candidates for influencer marketing.

Potential Influencer Matches

1. Fashion Influencers: Influencers who specialize in bohemian or casual chic styles, with a follower count between 40k to 200k. They can showcase how to style pieces in everyday life, appealing directly to the target demographic.

2. Lifestyle Influencers: Influencers who focus on holistic living, wellness, and family life. They can create content that integrates the brand into their daily routines, demonstrating its practicality and style.

3. Sustainable Fashion Advocates: Influencers who promote eco-friendly and sustainable fashion choices. Collaborating with them can enhance brand credibility and attract environmentally conscious consumers.

4. Mom Bloggers: Influencers who cater to mothers, sharing tips on balancing family and personal style. They can effectively communicate the brand's message to a key segment of the target audience.

Content Creation Ideas

• Style Guides: Create content that showcases how to mix and match pieces from the collection for various occasions, such as casual outings, work, or family gatherings.

• Behind-the-Scenes: Share the story behind the brand, including the design process, sourcing materials, and the inspiration for the bohemian style.

• User-Generated Content Campaigns: Encourage customers to share their outfits featuring the brand on social media, creating a community around the product.

• Fashion Challenges: Launch a challenge where influencers and followers style a specific piece in different ways, promoting engagement and creativity.

• Seasonal Lookbooks: Develop seasonal lookbooks that highlight new arrivals and how they can be styled for different events or seasons, appealing to the aesthetic preferences of the target audience.