Veterinarians based in Canada who have a strong online presence and can create content about pet care and dog calming supplements.

Product Positioning

The product in question is a dog calming supplement. This type of product is typically positioned within the pet care and wellness market. Given the increasing awareness and concern for pet mental health, this product can be positioned as a natural, effective solution for dog owners looking to alleviate their pets' anxiety and stress. Emphasizing the supplement's natural ingredients, safety, and efficacy can help differentiate it from competitors.

Target Customers

The ideal customer profile for this product includes:

• Dog Owners: Individuals who own dogs and are concerned about their pets' well-being, particularly those whose dogs exhibit signs of anxiety or stress.
• Pet Enthusiasts: People who are passionate about pet care and are always on the lookout for new products to improve their pets' quality of life.
• Veterinarians and Pet Care Professionals: Professionals who can recommend the product to their clients.
• Pet Influencers: Individuals who have a significant following in the pet community and can influence purchasing decisions.

Illustrative examples:

• A middle-aged couple with a rescue dog that has anxiety issues.
• A young professional who owns a high-energy dog that gets anxious during thunderstorms.
• A veterinarian looking for natural solutions to recommend to pet owners.

Potential Influencer Matches

Veterinarian Influencers

These influencers are trusted sources of information for pet owners. They can provide professional endorsements and detailed explanations of the product's benefits.

Pet Care Experts

Influencers who specialize in pet care and wellness can create content around the importance of mental health for pets and how the supplement can help.

Pet Owners with Large Followings

Everyday pet owners who have built a large following by sharing their pet's life and experiences. Their authentic reviews and testimonials can resonate well with their audience.

Pet Bloggers and YouTubers

Content creators who focus on pet-related topics and have a dedicated audience. They can create in-depth reviews, how-to guides, and personal stories about using the product.

Content Creation Ideas

General Ideas

• Product Reviews: Detailed reviews by veterinarians and pet care experts explaining the benefits and usage of the supplement.
• Before and After Stories: Real-life stories from pet owners showing the positive impact of the supplement on their dogs' behavior.
• Educational Posts: Content explaining the causes of anxiety in dogs and how the supplement can help.

Creative Ideas

• Day in the Life Videos: Influencers can create videos showing a day in the life of their dog before and after using the supplement.
• Interactive Q&A Sessions: Live sessions where veterinarians answer questions about pet anxiety and the benefits of the supplement.
• User-Generated Content Campaigns: Encourage customers to share their own stories and experiences with the supplement using a specific hashtag.

By leveraging these types of influencers and content ideas, the dog calming supplement producer can effectively reach and engage their target audience in Canada.