Influencers should be located in PA or NJ, interested in folk, country, and bluegrass music, and have a passion for camping. They should create content related to music festivals and outdoor activities.

Product Positioning

The brand or service related to the Philly Folk Festival can be positioned as a vibrant celebration of folk, country, and bluegrass music, appealing to both local and regional audiences. Emphasizing the community aspect of the festival, the connection to nature through camping, and the cultural significance of the music genres can create a strong market presence. Highlighting unique experiences, such as intimate performances, workshops, and local artisan showcases, can attract a diverse audience looking for authentic and immersive experiences.

Target Customers

The ideal customer profile for the Philly Folk Festival includes:

• Music Enthusiasts: Individuals who actively seek out folk, country, and bluegrass music events. They are likely to attend multiple festivals throughout the year and engage with artists on social media.

• Outdoor Lovers: People who enjoy camping and outdoor activities, often looking for events that combine music with nature. They may be part of outdoor clubs or communities.

• Local Residents: Residents of Pennsylvania and New Jersey who have a vested interest in local culture and community events. They may prioritize supporting local artists and businesses.

• Families: Parents looking for family-friendly activities that provide entertainment and educational opportunities for their children.

Potential Influencer Matches

To effectively promote the Philly Folk Festival, consider collaborating with the following types of influencers:

• Local Musicians: Artists who perform folk, country, or bluegrass music in the PA and NJ area. Their established fan base can help reach music lovers who are already interested in the genres.

• Outdoor Lifestyle Influencers: Influencers who focus on camping, hiking, and outdoor adventures. They can attract audiences who appreciate the festival's camping aspect and promote the experience of enjoying music in nature.

• Cultural Bloggers: Influencers who write about local events, music, and culture. They can provide in-depth coverage of the festival, highlighting its significance and drawing in a culturally curious audience.

• Family Lifestyle Influencers: Parents who share family-friendly activities and events. They can promote the festival as a great outing for families, emphasizing the fun and educational aspects of the event.

Content Creation Ideas

To engage the target audience and promote the festival, consider the following content topics and ideas:

• Behind-the-Scenes Content: Share videos or stories featuring artists preparing for the festival, setting up their camps, or rehearsing. This can create excitement and anticipation.

• Artist Spotlights: Feature interviews or performances from artists participating in the festival. This can help build a personal connection between the audience and the performers.

• Camping Tips and Tricks: Create content that provides advice on camping at the festival, including packing lists, campsite setup, and family-friendly activities.

• User-Generated Content Campaign: Encourage festival-goers to share their experiences on social media using a specific hashtag. Highlight the best posts on the festival's official channels.

• Themed Playlists: Curate playlists featuring artists performing at the festival. This can help introduce potential attendees to the music they can expect to hear.

• Interactive Contests: Host contests on social media where followers can win tickets or exclusive experiences at the festival, encouraging engagement and sharing.

These strategies can help create a buzz around the Philly Folk Festival and attract a diverse audience eager to participate in the celebration of music and community.