Nano or micro influencers who are passionate about golf and charity events. They should have an engaged following interested in golf and community causes.

Product Positioning

The product in question is a charity golf outing organized by a grassroots nonprofit organization, scheduled for 2025. This event can be positioned as a unique opportunity for golf enthusiasts to contribute to a meaningful cause while enjoying their favorite sport. The charity aspect adds a layer of emotional appeal, making it more than just a recreational activity but a chance to make a positive impact.

Target Customers

The ideal customer profile for this event includes:

• Golf Enthusiasts: Individuals who are passionate about golf and regularly participate in golf outings and tournaments.
• Philanthropists: People who are inclined towards charitable activities and are looking for ways to contribute to social causes.
• Local Community Members: Residents in the area where the event will be held, who may have a personal connection to the nonprofit organization or the cause it supports.
• Corporate Sponsors: Companies looking for sponsorship opportunities to enhance their corporate social responsibility (CSR) profile.

Illustrative examples:

• A middle-aged professional who plays golf on weekends and is interested in supporting local charities.
• A retired individual who enjoys golf and has the time and resources to participate in charity events.
• A local business owner who wants to sponsor the event to gain community goodwill and brand visibility.

Potential Influencer Matches

Nano Influencers (1K-10K followers)

• Local Golf Enthusiasts: Individuals who frequently post about their golfing experiences and have a dedicated following within the local community.
• Community Leaders: Influencers who are well-known in the local area and have a reputation for supporting charitable causes.

Micro Influencers (10K-50K followers)

• Golf Coaches and Trainers: Professionals who provide golf training and tips, and have a following of golf enthusiasts.
• Lifestyle Bloggers: Influencers who focus on lifestyle content, including sports and charity events, and have a broader but engaged audience.

These influencers can effectively reach the target customers by leveraging their credibility and personal connection with their followers.

Content Creation Ideas

General Ideas

• Event Announcements: Posts and stories announcing the charity golf outing, highlighting the date, location, and cause.
• Behind-the-Scenes: Content showing the preparation and planning of the event, giving followers a sneak peek into what to expect.
• Participant Spotlights: Featuring stories of individuals or teams participating in the event, sharing their motivations and experiences.

Creative Ideas

• Golf Challenges: Influencers can create and share golf challenges, encouraging their followers to participate and share their own attempts.
• Charity Stories: Sharing impactful stories of how the nonprofit organization has made a difference, creating an emotional connection with the audience.
• Live Coverage: Live streaming parts of the event, such as the opening ceremony, key moments during the outing, and the closing ceremony, to engage followers in real-time.

By leveraging these content ideas, influencers can create engaging and shareable content that promotes the charity golf outing and encourages participation and support.